Taobao, a leading online shopping platform under Alibaba, today announced a significant step in its commitment to the Thai market with the launch of its dedicated Thai language interface. This enhancement will provide a more user-friendly, intuitive and accessible shopping experience for its growing user base across Thailand, a thriving e-commerce market.
As a core part of Alibaba’s ecosystem, Taobao benefits from the group’s advanced technology, secure payment infrastructure, and robust logistics network, ensuring a safe, convenient, and reliable shopping experience for users. Launched in 2003, Taobao, which means “search for treasures”, aspires to be the “Universal Taobao” by offering a vast and diverse assortment of goods and services, ranging from fashion and electronics to daily essentials. Taobao not only provides an extensive product selection but also reshapes how hundreds of millions of consumers shop through its engaging, personalized shopping experience. Today, Taobao is more than just a shopping destination; it’s a place where users discover the latest trends and find everyday inspiration.
In the fiscal year ended March 31, 2024, Taobao and its brand-focused sister platform, Tmall, together constituted the world’s largest digital retail business in terms of gross merchandise volume (GMV), according to Analysys. To meet the needs of its expanding global user base, Taobao has introduced multilingual support, a feature powered by advanced artificial intelligence (AI) technology, to create a more accessible shopping experience.
The introduction of the Thai language interface reflects Taobao’s commitment to its users in Thailand. Shoppers in Thailand can now choose from three interface languages including Thai, Chinese, and English — making online shopping easier and more convenient than ever before.
Pongtakorn Onwan, Head of Taobao Thailand, stated, “We are thrilled to introduce the Thai interface, a significant step in better serving our highly engaged user base in Thailand. Having listened closely to our users, this launch is the first of many enhancements aimed at providing a truly user-friendly and localized experience. We are excited for our Thai users to now seamlessly connect and experience Taobao in their local language.”
Key benefits of Taobao’s new Thai language interface include:
- Free Shipping: Benefit from free shipping on over 10 million products with a minimum spending of 99 RMB (around 450 THB)
- Intuitive User Experience: Designed based on direct user feedback, the Thai interface offers a streamlined and easy-to-navigate experience for Thai shoppers.
- A Treasure Trove of Products with Expanded Access: Thai consumers can now more easily explore Taobao’s extensive cross-border product offerings, enhancing variety. From the latest fashion, clothing, accessories, outdoor gear, clever kitchen tools, the newest tech, even Halloween costumes – whatever you’re dreaming of, Taobao’s got it!
- Local Convenience: Enjoy seamless transactions with support for payment in Thai Baht across all language interfaces (Chinese, English, and Thai).
- Reliable Infrastructure: Taobao’s robust payment and logistics network ensures secure transactions and dependable delivery.
- Flexible Payment Options: Choose from a variety of popular payment methods, including Visa, MasterCard, TrueMoney, LINE Pay, Google Pay, and Apple Pay.
