At the end of the morning session on Tuesday, the share price of Central Plaza Hotel Public Company Limited (SET: CENTEL) surged by 3.02% or THB 0.70 to THB 23.90, with a trading value of THB 66.55 million.
InnovestX Securities (INVX) notes that CENTEL could see a boost from the potential consideration by the Cabinet regarding the “We Travel Together” campaign. The company’s hotel operations in both Thailand and Japan have shown strong performance, and the share price has already factored in the impact from the low season during 2Q25.
With the share price down by as much as 32% year-to-date, the analyst sees the prospects for speculative buying activities.
Meanwhile, Krungsri Securities (KSS) expects CENTEL’s core profit in 2Q25 to grow year-on-year but soften quarter-on-quarter due to seasonal factors. The annual growth is anticipated to be supported by a 9% rise in April hotel revenue, a 2% increase in Thailand’s room revenue from the previous year, and the reopening of renovated hotels.
Additionally, preliminary outbound passenger data from Airports of Thailand (AOT) shows the decline in foreign tourists eased to -3.9% year-on-year for June 1-7, compared to -4.6% in May. This improvement suggests the upcoming weekly tourist numbers could show continued recovery. CENTEL’s shares are also currently trading at a 2025 PER of around 14.4 times, the lowest level in several years.
