Dr. Worawat Chinpinkyo, CEO of Thai Coconut Public Company Limited (SET: COCOCO), revealed that the company, along with its international sales team, recently participated in a business matching event with senior executives from H-E-B Grocery Company. H-E-B is a leading retail chain based in Texas, United States.
The purpose of this event was to promote the inclusion of Thai products into the distribution network under “Joe V’s Smart Shop,” a brand owned by H-E-B that emphasizes quality products at affordable prices. This initiative also aims to enhance collaboration and expand marketing opportunities between Thailand and international markets.
At the event, COCOCO showcased a variety of processed coconut products, such as ready-to-drink coconut water, mango sticky rice, Kanom Krok (a traditional Thai coconut rice pancake), Thai fruit ice cream, and Thong Muan (Thai crispy rolls). These products garnered considerable interest from H-E-B representatives, especially those aligned with current health and wellness trends.
Dr. Worawat stated, Participating in this event marks another important milestone for COCOCO in promoting high-quality Thai products to the U.S. market, which is considered one of the markets with great potential. This aligns with the company’s global business expansion strategy.
