Bluebik Group Public Company Limited (SET: BBIK), a leading consultancy on AI-led enterprise digital transformation, says it meets criteria for its listing on the Stock Exchange of Thailand (SET) and has moved from the Market for Alternative Investment (mai) to the SET’s Information & Communication Technology business sector under the Technology industry group on July 22, 2025.
Also, the company introduces its new logo and tag line “Ambition to Excellence” to show its commitment to development, excellent services for clients and the society and sustainable growth for the benefits of all shareholders and stakeholders.
As well, the company unveils its strategies and business plans for both short and long-term implementation. The strategies and business plans respond to economic trends and will develop the capabilities of Bluebik to meet the requirements of modern businesses and follow business trends to secure its sustainable growth.
Mr. Pochara Arayakarnkul, Chief Executive Officer of BBIK, said the listing on the SET that happens as planned reflects the excellent business capabilities and development that have continued at Bluebik for 11 years. The SET listing also enhances liquidity and boosts confidence among shareholders, institutional investors, individual investors and Thai and foreign fund managers. Importantly it supports the future expansion of Bluebik which will better prove its leadership in end-to-end digital transformation and AI-led enterprise digital transformation at the regional level.
“2025 is another year full with challenges resulting from economic uncertainties and local and international conflicts. So, the company adjusts strategies to cope with forthcoming situations while laying foundations for long-term growth. The company does believe that digital transformation remains crucial for modern businesses. This particularly concerns AI application in the business sector which is still at its first wave. When situations improve or have clear directions, investment in technology will return to its normal degree because technology and innovation investment must happen on a regular basis,” Mr. Pochara said.
For short-term strategies and business plans, Bluebik emphasizes the enhancement of work processes, cost reduction and the end-to-end services that meet the requirements of modern businesses. These cover AI-led enterprise digital transformation which integrates AI into core services, as well as proactive sales strategies, upskill and reskill plans for employees and ever-growing collaboration between the parent company and subsidiaries.
For long-term strategies and business plans, Bluebik focuses on strengthening its business ecosystem by growing through mergers, acquisition and joint ventures, having potential subsidiaries listed in a stock exchange and developing end-to-end technology solutions to serve growing demand for digital transformation.
“The listing on the SET demonstrates Bluebik’s determination to expand its business at the regional level. We are ready to grow business, increase technology and innovation capabilities and introduce the new services that meet the needs of modern businesses. This aims at competitiveness enhancement, secure growth, sustainable returns and long-term value for all groups of shareholders and stakeholders,” Mr. Pochara concluded.
