Worawat Chinpinkyo, CEO and Managing Director of Thai Coconut Public Company Limited (SET: COCOCO), expressed an optimistic outlook following the United States’ decision to reduce tariffs for Thailand from 36% to 19%. This reduction presents a significant opportunity for COCOCO to enhance its export potential, making Thai products more competitive globally.
The new 19% tariff rate is lower than those faced by several competitors, such as India (25%), Vietnam (20%), Laos and Myanmar (40%). As a result, Thai products—especially coconut milk and processed coconut goods—will maintain strong price competitiveness and reinforce their strength on the international stage.
COCOCO has more than 30 years of expertise in exporting coconut-based products. The company is a leading exporter of coconut milk to Europe, with extensive experience in product development and quality control over domestic raw materials. This allows the company to manage costs effectively, even amid global market volatility.
COCOCO believes the new, lower US tariff will help it maintain the selling price and strengthen its competitive standing in the US market, Dr. Worawat said.
COCOCO also sees opportunities to attract new US customers, particularly as some competitors face higher tariff-related costs that could impact their US orders. The company plans to further penetrate the market through private label and retail chain channels to broaden and diversify its customer base.
Worawat reaffirmed COCOCO’s commitment to developing products that meet international consumer demands, maintaining quality standards certified by multiple countries, and ramping up production capacity to accommodate increased orders in the second half of 2025.
Through its “Thai Coco” brand, the company focuses on adding value to Thai agricultural products by leveraging innovation and world-class manufacturing standards. COCOCO will continue to expand into new markets, driving Thai products onto the global stage and supporting its long-term sustainable growth objectives.
