AIS Launches “AIS Pro” – A Comprehensive Smartphone Care Program Tailored for Apple Products

Advanced Info Service Public Company Limited (SET: ADVANC or AIS) reinforces its leadership in delivering superior customer experiences by upgrading its service workforce into “AIS Pro” – a team of smartphone experts equipped with deep knowledge and skills to provide end-to-end advice, seamlessly connecting customers with the latest services and features across Apple devices including iPhone, iPad, Mac and Apple Watch.

AIS has trained and certified over 300 specialists, stationed across more than 150 branches nationwide, who are ready to assist customers with everything from device usage to seamless ecosystem integration. This initiative underscores AIS’s commitment beyond product sales, focusing on people development to deliver a truly global-standard experience while transforming AIS Shops from retail service centers into Digital Lifestyle Destinations.

This aligns with AIS’ 5 BEST Experience framework, covering Best Product with premium technology and design, Best Package with exceptional value and diverse benefits, Best Privilege with exclusive curated rewards, Best Process with fast and seamless services, and Best People with highly skilled staff providing professional care and guidance.

AIS recognizes that buying a product is not merely about purchasing a device, but about delivering the best customer experience. This reaffirms AIS’s readiness to provide trusted global-standard services for Apple customers.