Jaymart Group Aims for Stronger Performance in 2H25 with ‘Lock Phone’ Taking Center Stage

Mr. Adisak Sukumvitaya, Chief Executive Officer of Jaymart Group Holdings Public Company Limited (SET: JMART), told Kaohoon that the company’s performance in the third quarter would increase significantly due to its subsidiaries’ strong growth, including Jaymart Mobile Co. Ltd, JMT Network Services PCL (SET: JMT), Singer Thailand PCL (SET: SINGER), and SG Capital PCL (SET: SGC), and Suki Teenoi restaurant.

As for the performance direction in the second half of the year, JMART still focuses on Commerce Tech and FinTech, using business scaling and technology as primary momentums. This is to address the rapid behaviour change of digital consumers and expand the synergy ecosystem to connect all the subsidiaries’ business, supporting the significant growth of the profit.

For Jaymart Mobile, the business in 2H25 received momentum from the launch of several flagship phones and the extension of the Lock Phone lending operation through the cooperation with KB J Capital CL (Samsung Finance+) and SGC (SG Finance+), which led to the strong growth in the second quarter. Furthermore, the company also began collaborating with Apple’s iPhone following several negotiations in the past quarter.

As for JMT, Mr. Adisak stated that the subsidiary has purchased additional unsecured debts, worth THB 20 – 25 billion, during the second half of the year, adding on top of the subsidiary’s debt collection portfolio of THB 568 billion, following the debt purchase worth THB 20 billion during the first half. The CEO is confident that JMT’s debt collection and cost management would support its profit recovery process from the lows in the second quarter and likely redeem matured debentures.

Meanwhile, SINGER is now aiming to increase its revenue in the second half of the year by 20%, using the momentum from Lock Phone lending operation, electrical appliance business, as well as the nationwide expansion of its Patrol Vending Machine. SGC is also increasing its loan portfolio to reach this year’s target of THB 8 billion. In the first half of the year, the company approved THB 3.72 billion of loans and has accumulated about 700,000 contracts

Mr. Wijit Arayapisit, Investment Strategist from Liberator Securities, stated that the shares prices of JMART and its subsidiaries have been increasing despite a temporary rebase, especially SINGER’s shares, likely due to the fact that the group recently went through the lowest point. Additionally, he added that SGC has displayed a good performance as its profit has been growing for six consecutive quarters. This is due to the Lock Phone lending operation as it generated a large number of deals, low risk, and good performance continuously.

For JMT, its P/E trade ratio is significantly low, but there is a possibility of recovering in the second half of the year, despite the fact that the performance is being pressured from the earthquake incident and economic downturn. These events have caused some of its debtors to miss the payment due date. However, in the second half, the volume of non-performing loans should increase, allowing the company to purchase them and add into its portfolio. There is also the new government’s stimulus measure that should encourage debtors to pay off their debt in the second half as well.

As for JMART, its mobile business generates stronger profit during the second half of the year, following the release of the new brand. Liberator Securities recommends “Accumulate” on JMART due to a significant drop of its price recently.