GO WHOLESALE – The Food Wholesale Center, Always Fresh-Forward for Food Professionals, operated by Central Food Wholesale Co., Ltd., under Central Retail (SET: CRC), officially opened its 14th branch, GO WHOLESALE Rayong, today. The grand opening ceremony was presided over by Mr. Phasakorn Boonyalak Governor of Rayong Province, and warmly welcomed by local entrepreneurs and customers exploring this new wholesale destination in the province.
Mr. Ricardo Boarotto, CEO Thailand, Central Food Wholesales Limited commented, “Rayong is a key strategic location within the Eastern Economic Corridor (EEC), with strong potential across industries such as manufacturing, energy, tourism, and agriculture. The province is home to numerous restaurant operators, HORECA businesses, and small retailers. This drives continuous demand for consumer and food products. GO WHOLESALE Rayong aims to meet these needs by offering high-quality ingredients at competitive prices, helping entrepreneurs reduce costs, increase profit margins, and enhance competitiveness.”
“The branch launch also aligns with the Thai government’s economic stimulus measures—particularly the ‘Khon La Khrueng’ co-payment program, which boosts consumer spending toward the year-end and offers much-needed support for local businesses looking to benefit from increased customer demand.”
GO WHOLESALE Rayong is strategically located in the city center on Sukhumvit Road, with a sales area of over 5,000 square meters, featuring more than 15,000 product items across well-organized zones in a clean, bright, and modern setting. Customers can expect new experiences, including:
- Live seafood zone featuring aquarium displays with fresh catches such as rainbow lobsters, seabass, and grouper sourced from Rayong’s local aquaculture.
- Premium meat zone, including a dry-aged meat service and expert butcher cuts.
- Frozen food, fruits and vegetables, and ready-to-cook items—ideal for stock management.
- International seasoning zone, and household essentials.
- GOfe’ café corner featuring signature menu items such as juicy rotisserie chicken and rich, creamy soft-serve ice cream.
“Our core commitment at GO WHOLESALE is to strengthen the local supply chain by sourcing directly from local farmers and promising SME producers,” Mr. Boarotto added. “At Rayong branch, for instance, we purchase live grouper from local aquaculture and safe vegetables from the Pa Yup Nai community enterprise in Wang Chan District. This gives farmers access to modern retail channels and helps build a stable income—ultimately supporting the grassroots economy.”
Moreover, over 90% of the staff at this branch are hired from Rayong and neighboring provinces, directly contributing to local employment and income circulation. The launch is expected to stimulate purchasing activity in the region.
To celebrate the grand opening, GO WHOLESALE is offering special promotions for new members, including discount coupons worth up to THB 1,000 (valid from October 15 – December 31, 2025). Additional exciting promotions include deep discounts, special bundle deals, and a The1 member-exclusive offer: redeem 800 points for a THB 150 discount with a minimum purchase of THB 2,000 (valid from October 15 – November 15, 2025).
“We truly hope that GO WHOLESALE Rayong becomes the go-to destination for restaurant owners, HORECA businesses, café operators, small retailers, and food lovers,” concluded Mr. Boarotto. “We are committed to delivering an inspiring and practical wholesale shopping experience that helps every entrepreneur grow—especially as they prepare to take advantage of the government’s economic stimulus efforts.”
