In the fast-changing world of real estate, a strong, long-lasting partnership and friendship is an extraordinary phenomenon, especially one founded on a shared intention to deliver the ultimate living quality on customers’ terms, ensuring Cheevit Dee Dee Tee Luek Eng Dai.
For AP Thailand Public Co., Ltd. (SET: AP or AP Thailand) and Mitsubishi Estate Co., Ltd. of Japan, this ‘sustainable partnership’ that continues to advance with strength and stability.
In the most recent development, a delegation of AP Thailand’s senior executives, led by Mr. Ratchayud Nunthachotsophol, President, together with Mr. Anuphong Assavabhokhin and Mr. Pichet Vipavasuphakorn, Chief Executive Officers, travelled to Mitsubishi Estate’s headquarters in Tokyo, Japan, to attend the 2025 Joint Venture Executive Meeting.
Also present at the meeting were Mr. Junichi Yoshida, Chairman, and Mr. Atsushi Nakajima, President and Chief Executive Officer of Mitsubishi Estate Co., Ltd. The meeting reinforced the close partnership of more than 12 years — the most stable and enduring collaboration in Thailand’s real estate industry — reflecting both companies’ strong commitment to building on the success of their condominium joint venture, comprising 31 quality projects worth over Bht 137,000 million.
From shared vision and confidence to a commitment to building and delivering sustainable living quality to customers
Mr. Ratchayud Nunthachotsophol, President of AP Thailand, commented on the philosophy that underpins this long-standing success and friendship: “The key to our uninterrupted partnership, even amidst market challenges, lies in the shared vision both parties have embraced since day one. It is our commitment to developing quality residential projects that deliver the ultimate Living Quality in the way customers truly desire — to meet Thai people’s needs for a good and sustainable quality of life. Our mission is to continually elevate Thailand’s real estate standards as we pursue our vision of Cheevit Dee Dee Tee Lueak Eng Dai. Most importantly, we have profound confidence in one another, which forms the foundation of our long-term partnership.”
In addition to Mitsubishi Estate’s permanent team based in Thailand, the Joint Venture Executive Meeting is held twice a year, alternating between Mitsubishi Estate’s headquarters in Tokyo and AP Thailand’s headquarters in Bangkok.
Each year, the meetings serve as a significant occasion reaffirming the strong collaboration between AP Thailand, Thailand’s leading property developer, and Mitsubishi Estate, one of Japan’s top real estate companies with over 130 years of industry experience.
Together, both partners leverage their strengths to understand customers’ needs and emotions and translate that understanding into the design and development of quality residential projects for customers in Thailand.
“At this meeting, AP and Mitsubishi Estate jointly reviewed the past year’s performance and set key strategic directions for the coming year. Our primary goal remains to continually elevate quality — from design and engineering to ensuring maximum living convenience and comfort. Each visit to Tokyo by our executive team is not only for business meetings but also an opportunity to explore Mitsubishi Estate Group’s new projects, gaining tangible inspiration and innovative ideas to apply within Thailand’s real estate market.” added Mr. Ratchayud.
