Hat Yai municipality issued a “Red Flag” alert on November 22, following an extraordinary 595mm of rainfall accumulated over 72 hours, causing severe flooding in the inner commercial district. While the Department of Disaster Prevention and Mitigation (DDPM) reports stabilizing floodwaters in the city center, rising water levels along the Songkhla province border and ongoing rain remain causes for concern.
Tisco Securities’ preliminary analysis forecasts the impact on the commerce sector to be brief, presuming water levels drop within three days. Financial downsides are estimated at under 1% for most corporations given their localized exposure. The analysis indicates that home improvement retailers may see a demand surge for essential recovery products and mitigation goods. Branches able to remain open could benefit from this concentrated demand.
Looking towards 4Q25, Tisco anticipates the local retail and MICE (Meetings, Incentives, Conferences, and Exhibitions) sectors to feel a notable regional pinch due to missed events and added logistics pressures. Disrupted train and bus networks push transportation to private trucks and air cargo, temporarily inflating transport costs. However, with store operations likely to normalize within 48–72 hours of peak flooding, overall revenue impact is projected to remain below 1% for all firms covered by Tisco Securities, as Hat Yai accounts for a small proportion of total store revenues.
