Thai Coconut Public Company Limited (SET: COCOCO) announced its optimistic outlook for 2026, anticipating a rebound in both sales and net profit compared to 2025—a year marked by numerous challenges, including U.S. tariffs, elevated costs for coconut raw materials, and the prevalence of counterfeit coconut water in the market.
For 2026, COCOCO has outlined several key objectives and strategies. These include maintaining its position as the top global exporter of coconut water, introducing new products to boost the ready-to-drink beverage segment growth by more than 20%, expanding into promising and high-growth international markets, enhancing production efficiency, and elevating customer experience through innovation and ESG standards.
COCOCO sees ongoing opportunity in the global coconut water market, which is forecast to expand by 5–12% annually. Key growth markets identified include Canada, the United Kingdom, China, the United Arab Emirates, and Thailand. The U.S. remains the largest market, valued at over $1.4 billion and growing at about 8% per year. Notably, recent news that the U.S. has lifted tariffs on coconut water is expected to significantly boost sales in 2026, potentially surpassing the prior annual growth rate of 25%.
Regarding its expansion in the Philippines, COCOCO discloses that construction of its local facility is underway, with operating licenses and government incentives already secured. The company has also invested in a coconut shelling plant to control costs and enhance production efficiency, with commercial operations scheduled to commence in the third quarter of 2026.
In the pet food segment, operated under Thai Awesome Co., Ltd., the company targets 50–60% sales growth in 2026, leveraging an export network that now spans more than 35 countries with a customer base exceeding 150 clients. Domestically, retail expansion is accelerating, with the number of outlets set to rise from 350 to 450. COCOCO is also increasing its brand presence through trade exhibitions in Thailand and overseas to attract new partners and customers.
The company noted that the fourth quarter of 2025 represents the low season for coconut water, due to cooler weather, while the coconut milk business continues as usual. New product launches are planned to stimulate sales, including the rollout of coconut water with added coconut jelly, aimed at the Dubai market.
On the issue of counterfeit coconut water circulating in China, COCOCO notes minimal direct impact, as the company only uses authentic coconut water in its production. The Chinese government is intensifying its crackdown on fake products, and COCOCO expects the problem to subside by the end of 2025.
