AIS SIAM has joined forces with the Property Management of Chulalongkorn University (PMCU) to create a new phenomenon that unites the power of the new generation—transforming Siam Square into a “STREET OF DREAMZ.”
The event invites Gen Z and young people to step out, live fully, express their identity, and pursue every passion at “SIAM SQUARE STREET OF DREAMZ 2026 Presented by AIS SIAM,” a major city-centre celebration welcoming the Christmas and New Year season, running from 23 December 2025 to 4 January 2026.
The festival features a full lineup of activities from leading brand partners, while opening up a stage for dreamers to showcase their talents, individuality, and Siam-style street culture—culminating in a spectacular New Year’s countdown night to welcome 2026, with top artists set to deliver unforgettable moments in the heart of the city.
Christmas & Countdown Walking Street – Bringing together tenants across Siam Square and Siam Square One, led by PMCU and AIS SIAM, to transform the area into a “STREET OF DREAMZ,” from the Siam Square One connecting walkway through to the Siam Square Walking Street. The route will be packed with activities from leading brands throughout, including Fujifilm, MINISO, BEAUTRIUM, Smiley, RAVIPA, AIS, Hirono, and POP MART.
Christmas Lighting Night – A giant Christmas tree takes centre stage in Siam Square, bursting with vibrant colours and photo spots for check-ins and year-end memories. Special highlight on 23 December 2025 with the official tree-lighting ceremony and a spectacular parade.
Countdown Celebration – Celebrate New Year’s Eve on 31 December 2025 with a star-studded lineup of artists and idols, led by Jung, Cullen, Jes Jespipat, Bible Wichapas, Tle Matiman, Firstone Wannakorn, LYKN, bamm, SERIOUS BACON, Sugar ’N Spice, and TALAY. Enjoy non-stop entertainment all night and join the countdown to 2026 from 6:00 PM onwards, or watch via Live Streaming on Facebook: SIAM SQUARE and Instagram: AISSIAM_OFFICIAL from 10:00 PM – 12:30 AM.
Step to your Dreamz & Vinyl Stage – A dream stage for the new generation, open for everyone to showcase their talents and express themselves. Expect busking bands, breakout acts from Siam Square, Random Dance, Cosplay, and street performances by Siam Mover, rotating on stage continuously from 23 December 2025 to 4 January 2026.
Professor Wilert Puriwat, D.Phil. President of Chulalongkorn University, said: “New Year is a time when people come together to celebrate, socialize, and count down to the year’s end. Chulalongkorn University is delighted that Siam Square has become one of the city’s key countdown destinations this year through SIAM SQUARE STREET OF DREAMZ 2026, made possible by the collaboration and collective efforts of the Property Management of Chulalongkorn University, AIS SIAM, as well as tenants and brand partners across the Siam Square area.
The event features a wide range of performances and creative spaces that allow the new generation to express their identities and unleash their creativity. This truly reflects the CHULA FOR ALL spirit of creating inclusive public spaces for everyone. We hope the event will bring joy, lasting memories, and inspiration to people across Thailand during this New Year season.”
Mr. Pratthana Leelapanang, Chief Executive Officer of Advanced Info Service PCL (SET: ADVANC or AIS), said: “AIS is proud to be part of the joy and celebration of the New Year, enabling our customers and people across Thailand to stay seamlessly connected to the digital world—sharing memorable moments, enjoying content, and sending their well wishes smoothly through the strength of our nationwide network.
Especially this year, at SIAM SQUARE STREET OF DREAMZ 2026, which features a wide range of special activities and performances, AIS has fully prepared to deliver full-speed network support across the event area. This includes expanding existing base stations, installing Mini Cells, and deploying Mobile Base Station Car and COW (Cell-On-Wheel) units to accommodate the expected surge of visitors celebrating the year-end festivities.
In addition, we have strengthened network coverage at major tourist destinations and transportation hubs nationwide, while enhancing both mobile and fixed broadband capacity to support the peak period of digital usage of the year. Supported by AI and Autonomous Network systems that monitor and manage network quality 24/7, we are ensuring seamless, uninterrupted connectivity—so everyone can fully enjoy every moment of happiness as we bid farewell to the old year and welcome the new one, reaffirming AIS as the network that connects joy in every celebration.”
