MOSHI Rises 4% as Year’s End Shopping Boost Q4 Sales Outlook

On Monday, the share price of Moshi Moshi Retail Corporation Public Company Limited (SET: MOSHI) at the time of 4.33 p.m. was at THB 34.75, a THB 1.25 or 3.73% increase with a total trading value of THB 39.36 million.

Previously, Supharada Rojwattana, Chief Financial Officer of MOSHI, told “Kaohoon” that the company’s 4Q25 operating outlook is positive, with total sales revenue expected to increase from both the previous quarter and the same period last year, due to continued growth in same-store sales (SSSG) from November 2025 to present.

The increase in same-store sales growth results from business high season, driving higher demand during the year-end festive period. MOSHI has prepared both general products and high-value items to meet customer demands, especially gift-appropriate products for the year-end holiday, covering both small and large items.

For the full year 2025, the company is confident that total sales revenue will achieve double-digit growth compared to last year, when sales revenue reached THB 3,127.91 million. For the first nine months, sales revenue stood at THB 2,512.71 million, supported by branch expansion, new product launches, and increased same-store sales.

Supharada added that in 2026, the company targets 15–20% growth in total sales revenue from 2025, planning to open 35 new branches, introduce new products, and continuously launch marketing and promotional campaigns. The company has allocated an investment budget of approximately THB 400 million for new branches, branch renovations, and investments such as warehouses to maximize operational efficiency.

Tisco Securities maintains a “Buy” recommendation for MOSHI with a fair value of THB 60 per share. 4Q25 profit is projected to grow year-on-year and quarter-on-quarter, driven by year-end festival demand, robust margin, and the opening of 15 new branches, 10 of which have already opened. This brings the 2025 branch total to 39, slightly below the plan of 40 due to site acquisition delays. Same-store sales in December 2025 (1–15 December) rose by 2.7%, despite temporary impact from flooding and last year’s high base.