The share price of Chin Huay Public Company Limited (SET: CH) closed the morning session at THB 1.57 per share, increased by THB 0.02 or 1.29%, with the trading value of THB 419,930, after announcing its 2026’s goal and expansion plan.
Mr. Pravit Srisengnam, Chief Executive Officer of CH, told “Kaohoon” that in 2026, the company sets a target for total revenue of THB 1.8 billion, projecting a growth of about 10% from 2025, which is expected to have revenue around THB 1.6 billion.
The main revenue proportion will come primarily from sales in the U.S, complemented by domestic sales. However, the products to be sold in 2026 will be adjusted in price to accommodate the U.S. import tariff regulations.
In 2026, the company will focus on expansion in two major markets: the U.S and Europe. The growth this year will stem from the sales of current products and the launch of new items.
Most recently, the company has launched a new product “Supersoft,” which is processed mango in a new shape, now in the market expansion phase, and has received a fairly good response. The product also has a high margin, as its production cost is lower than previous products, and currently, there are no competitors.
Therefore, the company estimates that in the future, “Supersoft” will experience positive growth and will be a highlight product for penetrating the U.S. and European markets in 2026. Additionally, the company has launched “Li Hing Mango,” which has also received positive feedback.
Domestic demand has been showing continuous improvement, especially sales through various online platforms such as TikTok and Shopee. Currently, online sales are growing significantly, with a growth rate in the triple-digit range, aligning with changing consumer behaviors. Nevertheless, the proportion of online channel sales remains small compared to exports, although the growth rate is very high.
For channel expansion, apart from sales through 7-Eleven stores—where CH products are now available in nearly all branches—the company will expand to other outlets like CJ in 2026. At the same time, the company plans to increase the number of stock keeping units (SKU) in its existing product line.
Mr. Pravit added that CH’s challenge lies in reducing internal costs for both factory equipment and production operations. The company is considering replacing machinery older than 45 years to pioneer energy cost reduction by utilizing new-generation technology in production.
An initial investment budget of around THB 20 million per year has been set, which is the usual amount for machine overhauls and equipment upgrades.
Additionally, the company recently purchased a new 16-rai plot of land, located about 3 kilometers from the existing factory. The company plans to develop this area as Home Storage to support production and improve packaging lines to reduce costs.
Land-filling is currently underway, and Phase 1 is expected to commence operations in April 2026. The initial investment is projected at about THB 50–60 million (over two years), funded from internal working capital.
Presently, the company’s debt-to-equity (D/E) ratio stands at 0.5 times, remaining low, and the company intends to maintain this level to handle any crises. Cash flow remains robust.
As for the factory in Cambodia, operations continue as usual, with products primarily exported to the U.S. The import tariff on goods from Cambodia is at the same rate as Thailand, at 19%.
