Sansiri Public Company Limited (SET: SIRI) cemented its position as Thailand’s leading developer in 2025, recording a sector-leading profit of 3,029 million baht for the first nine months.
At the end of 2025, total sales reached 51,000 million baht, with more than 70% of transactions originating from the Bangkok market. Investors have seen consistent returns through a 10% dividend yield, supported by a massive asset base of 148,426 million baht. However, management noted that while demand remains steady, actual transfers in 2025 faced headwinds from tightened bank lending and reduced consumer purchasing power.
Strategic Precision for 2026
For 2026, Sansiri targets 48,000 million baht in sales and 39,000 million baht in transfers, driven by 33 new projects valued at 51,000 million THB. In a shift to mitigate risk, 80% of these launches will focus on Medium-to-Premium segments to capture high-quality “real demand”.
Sansiri maintains a rejection rate of just 10%—significantly lower than the industry average. This is achieved by training sales staff as consultants and hosting “Credit Day” to pre-screen buyers’ financial health before project completion.
Growth is concentrated in two primary hubs. In Bangkok, the developer is launching a 142-rai Sansiri Community in Krungthep Kreetha focused on health and wellness. Simultaneously, the firm is aggressively expanding in Phuket, with 20 projects planned over the next three years. While Chinese demand has softened, a surge in buyers from Russia, Japan, CLMV nations, and India is expected to drive foreign sales to 7.9 billion baht this year.
Diversification and Financial Health To secure a “New S-Curve,” Sansiri is scaling its “Crafted by Sansiri” home-building arm—targeting 100% growth to 500 million baht—and establishing a 1,000 million baht investment fund. The company’s financial structure remains robust with a 20,000 million baht backlog, half of which will be recognized in 2026. Furthermore, despite plans for 10–12 billion baht in new debentures, management confirms they are fully prepared to settle 15 billion baht in upcoming redemptions.
To drive the positive momentum in the property segment, management left a note for the new Thai government for support through manageable interest rates and measures to attract foreign capital.
