Dr. Prateep Tangmatitham, Chief Executive Officer of Supalai Public Company Limited (SET: SPALI), stated that the company has set an ambitious sales target of 45 billion baht for 2026, with 30 billion baht expected to come from operations in Thailand, while 15 billion baht will be generated from the Australian market. This strategy is supported by the launch of more efficient projects and municipal expansion into new high-potential provinces.
The company also aims for total revenue of 37.5 billion baht in 2026, with 27 billion baht from Thailand and 10.5 billion baht from Australia. By the end of 2025, Supalai reported a backlog of 14 billion baht, with at least 7 billion baht projected to be recognized as revenue from the ownership transfers in 2026.
Supalai foresees 2026 as a year that presents both opportunities and challenges. While the economy continues to see growth, albeit at a slower pace, inflation is trending downward, and monetary policy interest rates are beginning to ease. However, high levels of household debt continue to pressure consumer purchasing power and borrowing capability, requiring prudent financial management.
The company emphasizes the need for precision in all aspects of business operations—ranging from product development, location, pricing, after-sales service, to maintaining a solid financial position. This is to promote long-term stability, while also reinforcing business structure through effective portfolio management, expanding development into promising provinces, and upgrading both products and human resources to ensure sustainable and quality growth.
In line with its risk diversification strategy, Supalai has partnered with AU Group, a Chinese business entity, and other investors to establish a new joint venture for the development of a large-scale warehouse project valued at over 1.6 billion baht.
Supalai holds a 41% stake, AU Group has a 49% stake, and individual investors account for the remaining 10%. The warehouse project is primarily aimed at serving light industrial manufacturers relocating from China. Construction is expected to commence by February 2026, with revenue recognition anticipated within 2027.
Mr. Tritecha Tangmatitham, Managing Director of SPALI, highlighted that 2026 will be the “Year of Strength” for Supalai, as the company builds on an increasingly resilient foundation. The company plans to launch 28 new projects representing a combined value of 35 billion baht. Of these, 23 will be low-rise projects, worth a total of 27 billion baht, and 5 will be condominium projects, valued at 8 billion baht.
The expansions will encompass Bangkok, the surrounding metropolitan areas, and the regional provinces. Most of the land required has already been secured, with a budget allocation of approximately 8 billion baht for further land acquisition to support ongoing project continuity.
For 2026, the company has several condominium projects ready for ownership transfer, including Supalai Parc Ekkamai-Pattanakarn, Supalai Sense Srinakarin, and Supalai Kram Khao Tao, which together are valued at 6.08 billion baht.
In the Australian market, Supalai will focus on balanced portfolio management and selecting developments that meet real demand. The company also plans to launch a new project in Melbourne, bringing the total project portfolio in Australia to 25 projects across four states and six cities, with a combined value of 176.5 billion baht based on Supalai’s shareholding. This signifies Supalai’s readiness to expand its international investments in tandem with changing market conditions.
