Analysts have identified six Thai stocks likely to see the most substantial benefit during the Chinese New Year festival, set for February 15–17, 2026, eyeing four meat producers and two retail operators as prime beneficiaries of increased holiday consumption and positive sector trends.
Stocks projected to benefit the most include: Charoen Pokphand Foods Public Company Limited (CPF), Betagro Public Company Limited (BTG), Thaifoods Group Public Company Limited (TFG), and GFPT Public Company Limited (GFPT), as well as CP Axtra Public Company Limited (CPAXT) and Berli Jucker Public Company Limited (BJC).
Bualuang Securities (BLS) stated that the meat group, especially pork, has seen prices continuously increasing since December 2025, continuing into January 2026, and up to the present, due to normal seasonal factors, including the annual positive impact from the Chinese New Year festival.
Current raw material costs, such as soybean meal and corn, remain at a low level, supporting gross profit margins along with favorable selling prices, and are likely to result in improved margins in 1Q26. In April, the Songkran festival will also contribute positively amid a period of high consumption. This would likely extend the meat group’s strong performance over the first 3-4 months of 2026. The stocks set to benefit from these positive factors include: CPF, BTG, TFG, and GFPT.
Among these, BTG is currently the brokerage’s most favored, as it stands to benefit from better selling prices and stable costs. BTG also exports chicken to Europe, and this segment maintains solid momentum at the beginning of 2026.
Recently, Malaysia officially approved four Thai operators to export chilled and frozen pork and pork parts to Malaysia, and BTG is one of them. Exports are expected to start in 2Q26 onwards, while the company also offers a high dividend yield of approximately 6% per year. As a result, a ‘Buy’ recommendation is given with a target price of THB 20 per share.
For TFG, CPF, and GFPT, a ‘Speculative Buy’ recommendation is given. TFG is expected to benefit from rising pork prices and its continuous retail expansion of ‘Thai Foods Fresh Market,’ able to open about 20 branches per month, with a target price set at THB 4.80 per share.
CPF is still constrained by the not-yet-high price of Chinese pork and may not realize its full potential. CPF’s target price is set at THB 24.60 per share. GFPT, with a target price of THB 12.20 per share, stands to continue benefitting from chicken exports, primarily to the Japanese market, which may show slower growth compared to Europe.
Meanwhile, the food group (restaurants) may not see as much benefit from the Chinese New Year festival as most consumers tend to shop at markets, supermarkets, or hypermarkets. Restaurant celebrations have already gained positive results since the beginning of the year, and the restaurant sector is expected to be prominent again during the long Songkran holiday, when people are likely to dine out more.
Bualuang noted that for retail stocks, they are poised to benefit the most from the Chinese New Year 2026, with most shoppers purchasing offerings, especially fresh foods. CPAXT is a major seller of these products, while the big store format, or Big C hypermarket, is part of BJC. These two stocks are expected to gain the most from the festivity.
Following these, the analyst gives a ‘Speculative Buy’ recommendation for BJC, with a base target price of THB 16.50 per share, while giving CPAXT a ‘Hold’ recommendation, with a base target price set at THB 17 per share.
