TOPS, the food business under Central Retail (SET: CRC), invites customers to open a passport of flavors at “Discover Japan: Taste & Style,” a festival that transforms shopping spaces into a true destination for Japan lovers. The event showcases over 2,155 premium Made in Japan items, spanning fresh food, ready-to-cook selections, and trending beauty essentials.
A special highlight is the Premium Japanese Meat Selection zone, featuring top-grade A5 wagyu imported directly from Japan, celebrated for its rich, authentic umami flavor. Complemented by a wide array of other premium ingredients, the festival offers Japan enthusiasts the opportunity to taste and shop to their hearts’ content, without the need to travel abroad. Reinforcing the concept of “Every Day DISCOVERY,” which believes extraordinary experiences can happen every day, the event invites customers to immerse themselves in the charm of Japan all in one place. From today until March 3, 2026, at participating TOPS, TOPS FOOD HALL, TOPS DAILY branches, and via TOPS ONLINE.
Unveiling the legend of Japan’s finest flavor, “A5 Wagyu” curated by TOPS into a world-class Taste experience
When speaking of the pinnacle of Japanese flavor, “wagyu beef” stands as an icon of meticulous craftsmanship that gourmands around the world aspire to experience reflecting Japan’s rigorous standards and a long-standing art of selection passed down through generations. With TOPS’ expertise as a global Food Curator, this event faithfully delivers the essence of authentic taste, from sourcing certified origins and maintaining precise temperature control and storage quality, to presenting each product with its true freshness and texture preserved. Leading the selection are Kyoto Japanese Sirloin A5, the highest-grade wagyu sirloin from Kyoto, and Kyoto Japanese Yakiniku Cut A5, beautifully marbled A5 wagyu slices crafted for yakiniku—tender, delicately textured, and rich in signature umami.
The experience is further elevated with premium thick-cut fresh tuna steak; renowned Japanese fruits such as Japanese Mutsu Apple, Japanese Fuji Apple, and the celebrated “Amaou” strawberries known for their luscious sweetness; Marukome Soybean Paste Miso Soup made from authentic soybeans with a well-rounded flavor; Maruha Nichiro Frozen Whipped Cream, a popular favorite from Japan; and UHA Mochu White Peach Gummy, delightfully chewy with fragrant peach notes. Together, these elements create a Taste experience that goes beyond shopping—it is a journey through culture, identity, and the vibrant beauty of authentic Japanese flavors.
Embrace the balance of Japanese living with everyday self-care essentials that nurture both beauty and well-being
Meanwhile, the dimension of Style captures contemporary Japanese beauty through a thoughtfully curated range of self-care essentials guided by the philosophy of “Less but Better.” Leading the selection are Ma Cherie Shampoo Air Feel EX F and Ma Cherie Air Feel Conditioner EX F, silicone-free formulas designed to restore damaged hair, leaving it smooth, softly radiant, and easy to manage, complemented by a charming sweet floral-fruity fragrance that lingers delicately on the hair. Enhancing everyday hygiene is Furano Denture Cleaning Tablets, formulated to effectively eliminate odor and bacteria buildup, helping to reduce the causes of bad breath while extending usage longevity. Together, these elements reflect a philosophy of choosing what truly suits oneself—with quality and intention—embracing holistic beauty and well-being. It resonates seamlessly with the modern urban lifestyle that seeks balance in both taste and self-care, authentically inspired by Japanese living.
Exclusively during this festival, TOPS elevates the experience beyond shopping, inviting customers to savor authentic Japanese flavors through exclusive menus from TOPS EATERY, freshly crafted to make every moment even more special. Highlights include Chashu Udon, Kurobuta Tonkatsu with Rice, Vegetable Tempura, Deep Fried Wagyu Sandwich, and Classic Vegetable Curry Rice. Completing the experience is the warm aroma from the oven with THE BAKER Mentaiko Shio Pan—soft Japanese-style bread infused with buttery fragrance and topped with specially marinated mentaiko, delivering a delicately savory and well-balanced flavor in every bite.
Experience the charm of the Land of the Rising Sun at “Discover Japan: Taste & Style” from today until March 3, 2026, at participating TOPS, TOPS FOOD HALL, and TOPS DAILY branches, as well as via TOPS ONLINE.
