Rabbit Life Insurance Public Company Limited, also known as Rabbit Life, a subsidiary of BTS Group Holdings Public Company Limited (SET: BTS), has revealed insights for the Songkran Festival 2026, indicating that Thais continue to travel—both for leisure and returning to their hometowns, despite ongoing economic volatility. This reflects consumers’ continued prioritization of living life actively, particularly during peak travel periods such as festive seasons.
In response, Rabbit Life has developed personal accident insurance solutions, “PA Max” and “PA Prompt,” to support increasingly mobile lifestyles and enhance consumer confidence throughout their journeys. This underscores the company’s commitment to helping Thais live with peace of mind in all situations, while reinforcing its role in offering modern insurance solutions that are simple and truly accessible.
Mr. Korn Chinsawananon, Managing Director of Rabbit Life Insurance, said, “Despite ongoing economic pressures and rising living costs, Thais are still expected to travel during Songkran 2026, whether returning home, traveling, or spending time with family. According to the Ministry of Transport, total vehicle traffic nationwide during the Songkran period (April 10–19, 2026) is projected to reach over 26.5 million trips, representing a 14% increase compared to the same period last year. At the same time, in 2025, sales of personal accident insurance among Rabbit Life customers grew by more than 94% compared to 2024, reflecting rising demand for protection alongside increased travel. This highlights the importance of preparedness for potential risks during journeys.”
Rabbit Life, as a leader in insurance for the modern generation, recognizes the importance of being prepared for every journey, especially the heightened risks of accidents during peak travel seasons. The company has therefore developed “PA Max” and “PA Prompt” to meet the needs of today’s lifestyles, providing confidence and protection so Thais can live and travel with peace of mind.
- PA Max – Maximum Protection for Maximum Confidence: Designed for those seeking comprehensive peace of mind in every situation, PA Max offers accident coverage of up to THB 2,000,000, medical expense coverage of up to THB 100,000 per incident, and daily hospital income benefits. The plan is easy to apply with no health questions required, ensuring reliable protection for you and your loved ones against unexpected events.
- PA Prompt – Be Ready for Every Adventure: Created to make protection planning simple and accessible, PA Prompt is ideal for active lifestyles. It covers both accidents and medical expenses, with an affordable premium starting at just THB 1.7 per day. The application process is simple, with no health questions required, allowing everyone to start protecting themselves and their loved ones immediately and confidently.
“In a season filled with joy and travel, we hope Thais can spend meaningful time with their loved ones with complete peace of mind. Rabbit Life remains committed to developing solutions that reflect real-life needs—simple, accessible, and relevant to modern lifestyles, so we can be part of supporting and enhancing confidence at every moment, whether on ordinary days or during important occasions like Songkran,” Mr. Korn concluded.
