Betagro Public Company Limited (SET: BTG), a leading integrated food company in Thailand, is strengthening its pet food portfolio by launching enhanced formulas for its premium Perfecta and standard DOG n joy brands. The initiative underscores Betagro’s commitment to delivering high-quality nutrition that enhances pets’ quality of life while addressing the evolving needs of modern pet owners.
Perfecta, a premium dog and cat food brand, is elevating pet wellness to human-grade standards with its newly upgraded Wellness formula. In collaboration with leading nutritionists and veterinarians, the all-in-one recipe is built on three core pillars – Healthy, Beauty, and Safety.
- Healthy: Made with high-quality fresh chicken and processed using a single-heat method to preserve nutrients. The formula is enriched with six-color superfoods that support cellular health, and features 3X Biotics (Prebiotics, Probiotics, Postbiotics) to promote digestive balance. It also contains 1.5 times more vitamins and minerals, meeting AAFCO standards.
- Beauty: Enriched with salmon oil, a natural source of Omega 3 & 6 for a radiant skin and a shiny
- Safety: Formulated without gluten, corn, wheat, artificial colors, preservatives, and animal by-products.
This advanced all-in-one formula, with meticulous quality control from raw materials to production, fosters the sustainable well-being of beloved pets.
Meanwhile, DOG n joy, a standard dog food brand, introduces an upgraded formula designed for active dogs. It features real meat as the primary ingredient and uses single animal protein to support digestibility and help reduce allergy risks. The formula is further enhanced with Triple Protection, featuring:
- Synbiotics: To balance the gut microbiome and improve digestive health.
- Curcumin Extract: To promote overall well-being and reduce inflammation.
- 23 essential vitamins and minerals: To strengthen the immune system.
Both Perfecta and DOG n joy’s upgraded formulas feature refreshed, modern packaging designed to better connect with today’s pet owners. These products have undergone rigorous palatability testing at Betagro’s Pet Innovation Center to ensure optimal taste appeal. Additionally, they deliver balanced nutrition with controlled sodium levels, developed specifically for the needs of both dogs and cats.
Mr. Somcharn Suphapitiporn, Chief Operating Officer, Pet Business of Betagro, said “The evolving role of pets as cherished family members is driving demand for premium, wellness-focused nutrition. Betagro is committed to leading this market through continuous innovation, reinforcing our leadership in trusted, nutritionally superior pet food.”
Betagro’s Pet Business produces and distributes a range of pet food and snacks for dogs and cats under brands including Perfecta, DOG n joy, CAT n joy, and BingoStar. The products are available through pet specialty stores, veterinary clinics, modern trade channels, and online platforms.
