Singha Soda marked a global milestone as the only Thai brand to win “The Bar and Drink Rising Star of the Year” at the 34th HOTELEX Shanghai 2026. This recognition at Asia’s premier HoReCa trade fair solidifies its standing as a top-tier Thai brand with rising global momentum.
Mr. Titiporn Thammapimookkul, Chief Marketing Officer of Boon Rawd Trading Co., Ltd., stated: “Winning ‘The Bar and Drink Rising Star of the Year’ at HOTELEX Shanghai 2026 as the only Thai brand in our debut year marks another significant milestone. This follows the launch of our ‘Beyond Ordinary Fizz’ global campaign in South Korea and our continuous growth in international markets, including China and across Asia. This achievement reflects both our superior product quality and strong global expansion, reaffirming Singha Soda’s position as a world-class Thai brand.”
HOTELEX Shanghai 2026, held in Shanghai, China, serves as a premier global stage for the food, beverage, and hospitality sectors. This year’s edition featured an impressive lineup of over 3,000 exhibitors from 130 countries, showcasing cutting-edge innovations and premium offerings. The exhibition spans the entire HoReCa ecosystem—from specialty coffee, tea, and bakery ingredients to state-of-the-art equipment and integrated service technologies.
