True Corporation (SET: TRUE) is powering every Pride moment at Bangkok Pride 2026 on May 31 through enhanced True5G network coverage along the parade route with the deployment of Cell-on-Wheels (COWs) and temporary base stations spanning Chong Nonsi, Silom, Sala Daeng, Henri Dunant, Siam, and Rama I roads.
The company has also activated a dedicated War Room at its Business Network Intelligence Center (BNIC), utilizing AI-powered Autonomous Network technology to manage and optimize network performance around the clock, supporting communications, photo sharing, video uploads, and live streaming for large numbers of participants, tourists, and Pride Month celebrants. Every moment of love, equality, and self-expression can be shared seamlessly and confidently under the spirit of “LOVE is Always True.”
In addition, True Alpha Hub will host “Co-Playing Space,” a creative community space in the heart of the city that invites everyone to express themselves freely and celebrate diversity while sharing the vibrant spirit of Pride Month. Special Pride-themed menus will also be available throughout June, including “Pride in Paradise” at True Alpha Hub and “Rainbow Cake” at all TrueSphere branches, reflecting True Corporation’s commitment to diversity, equality, and inclusion for customers, society, and employees alike.
To further enhance connectivity during the festival period, True Corporation has enhanced base stations, expanded network capacity, and optimized signal parameters to accommodate high-volume data traffic generated by participants and tourists from around the world. The BNIC War Room, working together with AI-driven Autonomous Network systems, will continuously monitor, analyze, and manage network performance in real time, 24 hours a day. This will help ensure stable, seamless, and high-quality communications throughout Pride Month celebrations, including photo sharing, video uploads, and live streaming activities across the event.
This 5G network reinforcement reflects the trusted quality of True Corporation’s digital infrastructure following recognition by nPerf, the global network performance testing organization from France. In 2025, True Corporation was ranked No.1 in mobile and fixed broadband network performance across mainland Southeast Asia, with TrueMove H maintaining its leadership in mobile network performance for the tenth consecutive year and True Online securing the top fixed broadband ranking for the sixth straight year. The achievement underscores the company’s continuous network development to support customers’ real-world digital lifestyles.
True Corporation remains committed to strengthening nationwide digital infrastructure across both mobile and broadband networks to deliver broader and more inclusive connectivity throughout Thailand. The company continues to enhance network capabilities to support rapidly growing demand for digital content, AI-driven services, emerging industries, and enterprise applications, while integrating network strength with digital innovation to build a comprehensive and resilient digital ecosystem for both consumers and businesses. These efforts also support Thailand’s competitiveness in the global digital economy and the country’s transition into the AI era.
Connecting Hearts and Celebrating the Power of Pride Month
True Corporation continues to reinforce its “LOVE is Always True” commitment because it believes that every love can be real. Through special activities and experiences throughout Pride Month, the company aims to promote equality, diversity, inclusion, and the freedom to be oneself with pride.
At True Alpha Hub, Siam Square Soi 3, the company has transformed the venue into “Co-Playing Space,” a vibrant creative hub where everyone is encouraged to unleash their energy, express themselves freely, and celebrate diversity in a colorful and inspiring atmosphere. The space is designed to connect moments of happiness and inspiration without limits throughout Pride Month.
Visitors are also invited to enjoy exclusive Pride Photo Frame designs available during Pride Month at prices ranging from 160 to 180 baht, alongside interactive experiences where every photo can be displayed on the Giant Rubic Screen in the heart of Siam, allowing participants to showcase their identity and inspire others.
In addition, True Alpha Hub is introducing a special Pride Month menu, “Pride in Paradise,” presented in a specially designed can with a cute and colorful character, adding a playful touch while creating a distinctive experience for the new generation.
TrueBlack customers and dtac PLATINUM BLUE MEMBER members can also enjoy a special Pride Month surprise with “Pride in Paradise,” available as one of the TrueSphere Welcome Set beverage selections at all TrueSphere branches throughout June 2026. The offering aims to add vibrant colors to the celebration and create a welcoming atmosphere that embraces diversity in all its forms.
Beyond customer experiences, True Corporation continues to support diversity, equality, and inclusion internally through gender-inclusive policies and employee benefits. These include cohabitation leave for same-sex couples, medical leave for gender-affirming surgery, and marriage leave under Thailand’s marriage equality framework. The company also reaffirms its commitment to zero discrimination based on gender expression or sexual orientation in all forms.
True5G is not only about connecting people to the world, but also about connecting hearts, emotions, and identities. True Corporation aims to make this Pride Month, and every month for everyone, meaningful and empowering by supporting the belief that every love can truly be real because “LOVE is Always True.”
