- CP AXTRA joins the Business Accelerator Gen 8 forum to share the role of Modern Trade in supporting Thai SMEs
- Highlights policies supporting farmers and small entrepreneurs, while advancing Thai wholesale-retail standards to a global level
CP AXTRA Public Company Limited (SET: CPAXT), operator of the “Makro-Lotus’s” wholesale and retail business, shared its vision at the Business Accelerator Gen 8 program under the topic “The Role of Modern Trade in Helping SMEs,” organized by the Thai Chamber of Commerce and the Board of Trade of Thailand. Ms. Siriporn Dechsingha, Chief Executive Officer of Sustainability and Corporate Communications, served as a speaker to share knowledge with program participants.
During the panel discussion, CP AXTRA highlighted the role of Modern Trade as a key mechanism in driving the grassroots economy by creating opportunities for farmers, small entrepreneurs, and SMEs to access markets with strong potential, while elevating product standards and business operations to compete both nationally and internationally. The company provides comprehensive support to its trading partners — from purchasing produce and products, to transferring knowledge on product development and bringing goods into Modern Trade channels, to applying digital technology through its online “Opportunity Platform,” which allows entrepreneurs to present their products and connect to business opportunities anytime, anywhere, creating growth opportunities that are inclusive and equitable.
In addition, CP AXTRA collaborates with the Department of Business Development, Ministry of Commerce, on the “Thai Help Thai: Franchise for Career Plus” project, supporting the use of prime locations within more than 2,000 Makro and Lotus’s branches — totaling over 10,000 points nationwide — to open up spaces for career creation, expand marketing channels, and broaden opportunities for Thai entrepreneurs to achieve stable growth.
This sharing of vision reflects CP AXTRA’s mission to leverage the strength of its wholesale and retail business as a key driving force in elevating the capabilities of Thai entrepreneurs, strengthening the grassroots economy, and pushing Thai wholesale-retail standards onto the global stage — to create sustainable growth and shared value for all sectors.
