According to a report from a local news outlet, Mr. Surasak Phancharoenworakul, Minister of Tourism and Sports, disclosed that tomorrow (15 July 2026), the Joint Public and Private Sector Committee (JPPCC) on Tourism will convene at the Ministry of Tourism and Sports. At this meeting, private sector representatives are expected to propose an allocation from the central budget of fiscal year 2027 to stimulate tourism.
Suggestions include a co-payment scheme, wherein the government subsidizes travel costs for the public. After listening to input from the private sector, the Ministry of Tourism and Sports, together with the Tourism Authority of Thailand (TAT), will formulate joint policy measures.
Ms. Thapanee Kiatphaibool, Governor of the TAT, added that the proposed co-payment initiative will be officially titled ‘Thai Tiew Thai Plus,’ which is expected to include government subsidies for hotel accommodations and others such as car rentals and public transportation to broaden its impact.
Previously, Mr. Surasak elaborated that the co-payment scheme, aimed at stimulating domestic tourism, would see the government supporting expenses related to hotels and tourism services. Preliminary details indicate the program could launch its booking phase in the fourth quarter of 2026, utilizing a budget of no less than THB 3 billion.
At least one million entitlements are planned, with each entailing government support of up to THB 3,000 per person. The cost-sharing ratio, currently under discussion, may stand at either 50:50 or 60:40 between the government and participants pending finalization.
Mr. Surasak further clarified that the budget request for FY2027 would specifically fund this co-payment tourism stimulus measure—not drawing upon the previous THB 400 billion emergency loan decree. The program’s structure closely mirrors former government initiatives, such as ‘Rao Tiew Duay Kan’ (We Travel Together) and ‘Tiew Thai Khon La Khrueng’ (Half-Half Travel).
Additionally, Mrs. Suphajee Suthumpun, Deputy Prime Minister and Minister of Commerce, who oversees the Ministry of Tourism and Sports, has instructed that the benefit redemption process must be convenient and effective. She emphasized that there will be no new application developed for this initiative; instead, the familiar and widely used ‘Pao Tang’ mobile application will continue to serve as the digital platform for program operations, citing its reliability and user familiarity.
Krungsri Securities (KSS) notes that the Thai government’s preparation to roll out the ‘Thai Tiew Thai Plus’ program is a positive development for tourism-related stocks. The program would offer 40% government subsidies for accommodation, daily meals or travel coupons, and airline ticket cashback, with more than THB 3,000 offered per entitlement and at least one million entitlements to be distributed. The total budget for the initiative exceeds THB 3 billion, equivalent to approximately 0.02% of Thailand’s real GDP.
Conditions of the scheme will encompass travel costs and will function through the ‘Pao Tang’ app. Authorities are currently deliberating potential revisions to certain restrictions, such as whether to allow entitlement redemptions only on weekends or to maintain distinctions between primary and secondary cities.
Krungsri recommends a positive outlook on stocks leveraged to the domestic tourism recovery, particularly Airports of Thailand (AOT), local hotel operators (ERW, CENTEL), airlines (BA, AAV, THAI), and Krungthai Bank (KTB), which operates the ‘Pao Tang’ platform. Top stock picks include AOT, CENTEL, ERW, and KTB.
