TOPS, the food business under Central Retail (SET: CRC), invites shoppers to embark on a journey through the flavors and lifestyle of the United Kingdom with “Discover UK: Bringing British Favourites to You.” The campaign brings the charm of Britain closer than ever through a curated selection of premium food products, beverages, quality ingredients, and iconic products, offering consumers an immersive experience to discover the UK’s rich culinary heritage and distinctive lifestyle.
From the rugged coasts of Scotland and the timeless tradition of British afternoon tea to the classic flavors of world-renowned iconic brands, shoppers can explore the essence of British living and enjoy an authentic taste of the United Kingdom, all in one destination.
The campaign showcases an exciting selection of authentic British favorites from renowned brands, including Cadbury Bournville Giant Buttons, oversized dark chocolate buttons with a rich, indulgent taste; Waitrose & Partners Truffle Flavored Olive Oil, the latest premium olive oil infused with the distinctive aroma of truffle; Twinings Pure Camomile Tea, made from 100% pure chamomile for moments of relaxation; Scottish Fresh Salmon, premium-quality fresh salmon sourced from Scotland; Selfridges Morello Cherry Jam, crafted with premium Morello cherries following a traditional British recipe; and Selfridges Snap Ginger Biscuits, classic British ginger biscuits with a perfectly balanced warming spice.
The campaign also features a wide range of wellness products from Holland & Barrett, alongside many other much-loved favorites from the United Kingdom, bringing the essence of the British lifestyle to every meal and every occasion.
Transform every meal with the charm of British Living and discover an exceptional selection of authentic British favourites and premium products at “Discover UK: Bringing British Favourites to You,” available from today through 18 August 2026 at participating TOPS and TOPS FOOD HALL stores nationwide. Shoppers can also enjoy the convenience of shopping via TOPS ONLINE and TOPS Personal Shopper.
