KEX Express (Thailand) Public Company Limited (KEX), the country’s leading express delivery provider, reinforced its strategic growth direction as an End-To-End Smart Logistics Solutions Provider through its new franchise campaign, “KEX Smart Franchise Gateway.” Designed to open doors and strengthen comprehensive logistics businesses, the campaign debuted at Franchise Expo Thailand 2026, held from 6 – 9 August 2026 at IMPACT Muang Thong Thani. The event attracted continuous interest from entrepreneurs, investors, and high-potential property owners seeking a reliable, sustainable business model connected to the nation’s next-generation logistics infrastructure.
Under the concept “KEX Smart Franchise Gateway,” KEX positions its franchise model to be more than just a parcel drop-off and pickup point, but a “Gateway to Logistics Business Opportunities.” This empowers local entrepreneurs to tangibly access KEX’s fully integrated service system—ranging from domestic parcel delivery, a nationwide branch and service point network, and store management systems to marketing support and value-added solutions tailored for online trade and cross-border shipping. This reinforces KEX’s transition from an express parcel delivery provider to an end-to-end smart logistics solutions partner ready to support the growth of businesses of all sizes.
The campaign strategy is designed to build investor confidence through 5 core pillars:
- Trust through Proven Scale, highlighting network strength and over 20 years of experience at KEX.
- Smart Business Enablement, supporting partners with management systems and technology that enhance operational efficiency.
- End-to-End Growth Potential: Opening new perspectives for franchises to connect with comprehensive logistics services beyond traditional parcel pickup and delivery—spanning domestic transportation, international shipping, and last-mile delivery—enabling franchise partners to transform into local logistics service hubs and unlock more diverse revenue opportunities.
- Accessible Entrepreneurship, reducing entry barriers through an accessible investment model.
- Local-to-Global Opportunity, connecting local market opportunities to international logistics networks through the capabilities of SF Express.
Within the event, KEX deployed the KEX Advisory Team to provide comprehensive guidance on KEX’s business services, including:
- SF International Shipping: International shipping solution advisory, supporting Thai entrepreneurs and e-commerce businesses to efficiently connect with trade opportunities in overseas markets.
- KEX Buddy: An accessible entry-level business model suitable for new entrepreneurs seeking to enter the parcel delivery business with a manageable initial investment, complete with guidance and support tools from the KEX team.
- HiBox Smart Locker: Smart lockers that elevate convenience, security, and flexibility for consumers and merchants in the digital era nationwide.
Mr. Lok Stephen Bao, Chief Marketing Officer of KEX Express (Thailand) Public Company Limited, revealed, “KEX Smart Franchise Gateway reflects our vision of turning franchises into more than front-of-store drop-off points, but into a business infrastructure that connects entrepreneurs to KEX’s fully integrated end-to-end smart logistics system. Today, logistics is a vital engine driving the digital economy—from small online sellers and SMEs to large corporate enterprises. KEX is therefore committed to bringing our network, technology, and international expertise to help franchise partners grow sustainably, stay competitive, and step toward new opportunities in a broader market.”
Entrepreneurs and interested individuals looking to build a business with KEX are invited to register and begin their journey as franchise owners under the KEX Smart Franchise Gateway network. The program is designed to help partners get started with ease, manage their operations effectively, and unlock broader opportunities across the logistics business.
