Chayadhorn Taepaisitphongse, President – Animal Nutrition and New Ventures at Betagro Public Company Limited (SET: BTG), disclosed that subsidiary Pet Focus Company Limited, a manufacturer and distributor of Betagro-standard pet food brands, is accelerating the international expansion of its pet business.
The company participated in Pet Fair South East Asia 2026, Asia’s major trade exhibition and business negotiation event for the pet industry, leveraging the international platform as a springboard to enter new markets, raise brand awareness for world-standard quality products, expand its business-to-business (B2B) customer base, and forge commercial partnerships to drive sustainable growth.
At the event, Pet Focus reinforced its market leadership by showcasing its comprehensive pet food product portfolio under the “Fresh From Farm” concept. The initiative aims to elevate pet health care using fresh, premium-quality raw materials, featuring real human-grade meat as the primary ingredient processed to retain nutritional value with full supply-chain traceability at every stage to cater to the “pet humanization” trend, where consumers love and care for pets as key family members.
During the exhibition, Pet Focus presented product innovations across all market segments, ranging from specialized premium lines such as Perfecta under the concept “Care with Heart for Perfecta”—including the Wellness All-in-1 formula addressing health, beauty, and safety dimensions, as well as Perfecta Veterinary Diet, an innovation for dogs with food allergies introduced for the first time in Southeast Asia—to popular standard lines such as newly improved formulas of DOG n joy and CAT n joy, which combine a triple-action immune boost with effective gut and digestive system balancing.
Additionally, a major highlight of the event was a dedicated space for business negotiations and comprehensive one-stop advisory services provided by an expert team to domestic and international entrepreneurs, importers, and distributors. The company presented international-standard contract manufacturing (OEM) solutions, distinguished by quality raw materials, a stable supply chain, and specialized formula research and development by pet nutritionists through BTG’s Pet Innovation Center to propel partners’ brands into global markets rapidly and effectively.
Betagro is not merely a manufacturer of high-quality pet food, but also a business partner ready to drive success alongside its commercial allies, Chayadhorn said. With supply chain readiness, premium raw materials, world-class production standards, and marketing expertise, BTG is prepared to deliver end-to-end OEM services to co-create high-value products and push partner brands toward strong, sustainable growth both in Asia and globally.
