True Corporation (SET: TRUE) has launched “Truly Magical,” a new product collection developed in collaboration with Disney Thailand, bringing the magic of beloved Disney characters cherished by generations to life through the designs of selected True and dtac products and services.
The collaboration kicks off with its first campaign, “Thailand Takeover,” bringing happiness through specially designed products featuring officially licensed Disney designs, including SIM cards, TrueOnline Home Next smart home innovations, and exclusive collectibles redeemable through customer privileges. Participating True Shop and dtac Shop branches will also be decorated with Disney-themed displays to create joyful experiences at every customer touchpoint. The nationwide campaign began on November 3rd, 2026.
The collaboration also reinforces True’s position as a leading communications technology provider, committed to connecting people through its fast, powerful, and secure True5G intelligent network, alongside TrueOnline Home Next smart home innovations that take the home living experience to the next level.
Experience “Truly Magical” with Products and Special Privileges for True and dtac Customers
True is ready to bring happiness to customers through a wide range of products, packages, and exclusive privileges as follows:
- Prepaid
- True Magic SIM – 67 baht: Enjoy a limited-edition Disney sticker set and up to 5GB of high-speed internet, plus free Wi-Fi for 5 days (automatically renewed every 5 days for 6 consecutive months). Special offer: Customers who accumulate at least 150 baht in monthly top-ups can enjoy free access to popular apps for 30 days.
- True Seven SIM – 99 baht: Enjoy a limited-edition Disney sticker set and up to 9GB of high-speed internet, plus an additional 9GB bonus during the first 7 days (automatically renewed every 7 days for 12 consecutive months). Special offer: ALL Member subscribers receive 7-Eleven coupons worth up to 270 baht.
- Postpaid
- Activate a new True number and subscribe to a 5G Disney Collection monthly package starting at 699 baht to receive an exclusive Disney Villains coin purse worth 499 baht.
- Subscribe to the 20GB internet add-on package, valid for 10 days at 299 baht and receive a Toy Story-themed Griptok worth 299 baht.
- TrueOnline Home Next
- Transform your home into an AI-powered smart home: Enhance home security with the AI CCTV PRO GEN 5, a next-generation smart camera equipped with more advanced AI technology and an exclusive limited-edition Mickey Mouse design. True home internet customers can enjoy the service for just 149 baht per month. Key features include baby crying, pet sound, and glass-breaking sound detection, as well as intelligent security alerts and notifications that classify different types of incidents, allowing your home to help take care of your loved ones with TrueOnline Home Next.
- Device Accessories
Add a touch of magic to your everyday smartphone experience with a range of officially licensed Disney accessories, including iPhone cases, power banks, charging cables, and many other gadgets, available at True Shop and dtac Shop locations.
- Other Exclusive Privileges
-
- Redeem exclusive Disney-themed collectibles through True Privilege Reward using TruePoints or dtac Coins.
- Spend 1,000 baht or more on Disney-themed products or services at True Alpha Hub to receive the privilege of taking photos with a specially designed Disney-themed photo frame.
Mr. Oliver Kittipong Veerataecha, Chief Brand Officer, True Corporation Plc, said that “the collaboration between True and Disney under the ‘Thailand Takeover’ campaign aims to create special experiences through Disney-inspired store decorations and product packaging designs, inviting everyone to become part of a shared experience of happiness and magic.
“At the same time, we remain committed to connecting our customers through the fast, powerful, and secure True5G network, while introducing innovations such as TrueOnline Home Next to make home living smarter, safer, and better suited to every family’s needs. Because technology today is no longer just about accessing content; it is about creating experiences that help care for and connect the people you love every day, while bringing warmth and happiness to every family moment.”
Mr. Niphon Raksriaksorn, Head of Retail & Omnichannel Experience, True Corporation Plc, said that “we aim to combine the strengths of True and dtac’s digital products and services with packaging designs inspired by beloved Disney characters to bring smiles and memorable experiences to both tourists and customers, starting from the beginning of their journeys through True Shop and dtac Shop outlets at major airports nationwide. We offer a wide range of products and services, including prepaid SIM cards, unlimited-internet monthly packages such as Infinite SIM, as well as exclusive collectible items redeemable through TruePoints and dtac Coins.”
