SABINA continues to grow after its success in generating the highest sales volume in the fashion brand group, ranking no. 1 on online shopping platform ‘Lazada’ through ‘Lazada 9.9 Mega Brand Sales’ covering Thailand and SEA region, driving SABINA’s Q3 sales volume to achieve its target. SABINA is preparing for online marketing in Q4, welcoming the year-end shopping festival to succeed its revenue target growth of 20% as planned.
Ms. Duangdao Mahanavanont, CEO of Sabina Public Company Limited or SABINA manufacturer and distributor of SABINA lingerie said SABINA’s another great success after its highest sales volume in fashion brand group came from its cooperation with online shopping platform “Lazada”, creating mutual phenomenon in “Lazada 9.9 Mega Brand Sales” campaign. SABINA’s products continued to receive consumers’ highest responses from Thailand and Southeast Asia Region (SEA). This placed an emphasis upon its success on online distribution channels, signifying consumers’ confidence in its product quality while the marketing campaign responded to customers’ satisfaction boosting purchasing decisions. SABINA could finally complete its campaign with accomplishment.
Apart from receiving confidence from consumers and a successful marketing campaign to boost purchasing power, SABINA’s effective product and service management has prepared the brand to rapidly respond to customers’ demand more completely. The ultimate goal of SABINA in enhancing online channels is to create a seamless experience through its research and development to initiate brand variety following different customers’ demands. The Company’s assist team also provides help and services to customers to maintain SABINA’s position as the No. 1 brand in the fashion product group for the consumers.
“The success of the 9.9 campaign collaborated with Lazada is a great pleasure that SABINA as a Thai brand could create new experiences to consumers from Thailand and the Southeast Asia Region, leading us to be the leading fashion brand, well-recognized at the regional level. This is also another main goal to drive SABINA to be the Regional Brand. On the other hand, the campaign has also driven Q3 revenue to achieve the target which continues to receive the push from a gradual recovered purchasing power in line with economic recovery, including the coming back of tourist numbers. In addition, SABINA still aims to generate growth from the online channel up to 20% while this year’s revenue will definitely rise up to 20% as planned”, said SABINA’s CEO.