- AP Thailand as SDH market leader comes up with big campaign AP HOME x VATANIKA further highlighting AP as pioneer of home that understands urban life
- Strengthens AP’s SDH development approach involving paying deep attention to every detail to differentiate: Key to success of THE CITY, CENTRO and MODEN
- AP HOME x VATANIKA promotion available to customers who book and have THE CITY, CENTRO and MODEN units transferred – 40 projects in all Bangkok locations now – 30 September. For more information, https://apth.ly/aphome
Mrs. Pimpun Preechanont, Senior Executive Vice President, SDH Brand Management and Development, AP Thailand Public Co., Ltd., under a promise of Cheevit Dee Dee Tee Lueak Eng Dai said that in the third quarter of 2023 the company’s Single Detached Home Business is set to reinforce its position as the market leader seeking to deliver Cheevit Dee Dee Tee Lueak Eng Dai. As part of the plan, the company has come up with a big campaign under AP HOME x VATANIKA in which it is offering a new experience of living the perfect and best life in every detail in AP single detached homes. The campaign primarily targets families interested in single detached homes in every price range across Bangkok and the vicinity, specificially AP’s three brands of quality detached homes, namely THE CITY for big detached homes in high end of the market and CENTRO for big modern detached homes to start a family in the upper middle segment as well as MODEN for big minimalist detached homes sought after by Gen Z homebuyers. A total of 40 projects are made available under the campaign.
To ensure the uniqueness of the campaign, the AP’s SDH unit is honoured by world-renowned designer “Khun Prae” Vatanika Patamasingh Na Ayudhya to share her views as discerning homeowner. For those interested in new single detached homes under AP’s three premium SDH brands, be it THE CITY, CENTRO or MODEN, they should not miss out on the opportunity to receive promotional vouchers from some of the best home-furnishing brands together with a discount of up to Bht 5 million and a lot more extraordinary privileges.
“In particular, what makes a single detached home from AP so special is the design of the little details hidden in each space function. It makes AP SDH the original model of FUNCTIONAL IS BEAUTIFUL home. Attention is paid to careful thinking deep into every detail for massive single homes, whether it be a single detached home with a minimum area of 164 square metres or the biggest one with a functional space of 580 square metres. This is particular the case with the channeling of a perspective of how discerning homeowners lead their lives. These people choose only the best things represented by special spaces in AP single detached homes such as Double Volume Living, which is not only attractive for an experience, but also shows how perfect taste and luxury are interconnected. Massive living zones create functional dimensions that hide privacy and space sharing. As for the Pantry-Dining section, it responds to how a big extended family would use it with added uniqueness. And for the massive Master Suite Bedroom, it offers a simple yet powerful space ideal for perfect relaxation,” said Mrs. Pimpun.