- Six strategic pillars lay the foundation for a trusted AI ecosystem that powers innovation, strengthens competitiveness and accelerates Thailand’s AI future
True Corporation Public Company Limited (SET: TRUE) reaffirmed its commitment to shaping Thailand’s AI future by presenting its vision for a Trusted AI Ecosystem built on intelligent connectivity, cloud and compute infrastructure, trusted data, responsible AI and workforce development. Through its integrated six-pillar strategy, the company aims to accelerate AI adoption across industries, strengthen Thailand’s competitiveness and drive sustainable economic growth. Guided by its ambition to become an AI-First Organization with a customer-centric approach, True is embedding AI across its network, services and digital platforms to deliver smarter customer experiences, improve operational efficiency and unlock new opportunities for innovation, while helping build the digital foundations that will power Thailand’s transition toward an AI-driven economy.
During the session “Powering Thailand’s AI Future: Data, Connectivity, and Compute,” True shared its vision of “AI for Thailand,” highlighting how AI can drive productivity, personalize digital experiences, transform industries and help organizations innovate in an AI-driven economy. At the same time, AI is enabling True to improve operational efficiency and deliver smarter digital services for customers across the country.
Mr. Joao Pedro Azevedo Oliveira, Chief Data and AI Officer at True Corporation Public Company Limited, said, “AI is reshaping every industry, and its impact extends far beyond technology. It will transform how businesses operate, how governments deliver services and how countries compete in the global economy. At True, we see AI as an opportunity not only to transform our own business, but also to help build the digital foundations that enable Thailand to fully realize the potential of AI. Our vision is ‘AI for Thailand’-bringing together connectivity, cloud, compute and trusted data to create an AI ecosystem that benefits businesses, communities and society as a whole.”
Building the Digital Foundations for AI
True’s AI strategy is built on six integrated pillars: Nationwide Intelligent Connectivity, Cloud & Compute Ecosystem, Trusted Data, AI Platforms & Applications, Responsible AI Governance, and AI Skills & Workforce Development. Together, they enable organizations to adopt AI securely, responsibly and at scale while supporting Thailand’s long-term digital development.
Connectivity is the foundation of this strategy. True is embedding Generative AI into network operations, expanding edge computing and building intelligent infrastructure that supports real-time AI applications. Through True IDC, the company continues expanding its cloud and compute capabilities to provide the scalable infrastructure needed for enterprise AI and growing AI workloads.
Trusted data is another critical pillar. Managed with strong governance, security and privacy, data enables more personalized customer experiences, improves network performance and helps businesses better understand customer needs and develop smarter products and services.
Turning AI Strategy into Action
True is already putting its AI strategy into practice across the organization.
Through True AI Hub, enterprises can securely access leading AI models, AI agents and AI services in an enterprise-ready environment, helping organizations select the right AI solution for each business use case.
Internally, Mari, True’s AI-powered assistant, helps customer service teams and frontline employees deliver faster, more intelligent support, while Genie, the company’s AI platform for network optimization, uses AI and edge computing to improve operational efficiency, optimize energy consumption and enhance network performance. Together, these initiatives demonstrate how AI is delivering measurable business value.
Responsible AI and Building AI Talent
True believes innovation must be built on trust. Earlier this year, the company introduced its Responsible AI Policy to ensure AI is deployed responsibly, transparently and securely. The framework has already attracted interest from government agencies and is emerging as a potential reference for AI governance across Southeast Asia.
The company also continues investing in AI talent development through a network of more than 200 AI Champions, who have helped train more than 10,000 employees across the organization. Beyond True, the company works with universities, government agencies and industry partners, including Google, to expand AI skills and promote responsible AI adoption across Thailand.
Mr. Oliveira added, “The greatest value of AI is not measured by the number of models or applications an organization deploys. It is measured by how effectively AI becomes part of everyday decision-making, business processes and customer experiences. That is why True continues investing not only in technology, but also in trusted data, responsible AI and workforce development. Building Thailand’s AI future requires collaboration across the entire ecosystem, and we are committed to playing our part in making that future a reality.”
Looking ahead, True believes Thailand is well positioned to become one of the region’s leading AI economies through continued investment in digital infrastructure, growing AI talent and stronger public-private collaboration. By bringing together connectivity, cloud and compute, trusted data, AI platforms, responsible governance and workforce development, True remains committed to building an AI ecosystem that creates long-term value for businesses, communities and the nation.
