Chuwit Jungtanasomboon, Chief Executive Officer of North East Rubber Public Company Limited (SET: NER), revealed to “Kaohoon” that the company’s 2026 operational plan targets total sales revenue of THB 34 billion, an increase from the estimated THB 31-32 billion in 2025, and up from THB 27 billion in 2024. This growth is attributed to improved production efficiency and the additional production capacity from the third factory.
Meanwhile, in 2026, the company aims to increase its natural rubber sales volume to 500,000 tons, up from the estimated 470,000 tons in 2025 and 440,000 tons in 2024. This is due to existing customers’ advance purchase orders through to the second quarter of 2026, with the average sales price remaining manageable at THB 62 per kilogram. Furthermore, additional orders from new customers are expected throughout the year.
For the tire industry outlook in 2026, conditions are relatively stable compared to 2025 as the new automotive market remains steady, especially the electric vehicle market, which faces price increases resulting from changes in government subsidy policies and higher production costs. However, the significant stock of older vehicle models, which are reaching their tire replacement cycle (every 3-5 years), will help stabilize the market.
Regarding the progress of the new (third) factory, which will have a production capacity of 320,000 tons per year, expanding the total capacity from the previous 515,000 tons per year. The project is progressing according to plan, with trial machinery operations set for the third quarter of 2026, and commercial operations and revenue recognition expected in the fourth quarter. Consequently, the average quarterly rubber sales volume will increase to approximately 110,000-120,000 tons per quarter.
Meanwhile, the sales volume of rubber in the fourth quarter of 2025 is projected to be around 110,000-120,000 tons, similar to the previous quarter, as production capacity remains consistent. However, sales are expected to rise year-on-year due to an increasing customer base. The rubber selling price will also be higher than in the third quarter of 2025, which marked the lowest point of the year.
Notably, the company’s board meeting to approve the 2025 performance results and financial statements is expected around February 19-20, 2026.
