Andy Chin, Chief Executive Officer of MR. D.I.Y. Holding (Thailand) Public Company Limited (SET: MRDIYT), revealed that in 2026, the company is targeting double-digit, or at least 10%, sales revenue growth from 2025, which posted total sales revenue of THB 20 billion.
The growth target will be driven by boosting same-store sales (SSS) through campaigns and tailoring product selections to meet consumer needs at each branch, along with new branch expansion, and offering 500 new products per month. The company expects to serve over 120 million customers in 2026, surpassing the 2025 level.
For 2026, the company plans to open 210 new branches, which will bring the total number of branches by the end of 2026 to 1,327. Currently, about 70% of the required locations have been secured, and some have already begun construction. Of the new branches, 90% will be standalone outlets, strengthening the nationwide coverage of their branch network in both urban and remote areas, as the home improvement and lifestyle product market still has significant untapped potential.
For 2027, MRDIYT also plans to open another 210 new branches, bringing the total to 1,527 by the end of 2027.
Regarding investment plans for 2026, the company has set an investment budget of THB 4 billion, with approximately THB 2.1 billion allocated for new branch expansion and THB 1.9 billion allocated for the construction of a 160-rai automated warehouse at KM.29 Bangna-Trad, expected to be completed by 2028. This will support expansion to over 3,000 branches in the future.
Over the past 10 years, the company has rapidly expanded its operations in Thailand, reaching 1,127 branches as of December 31, 2025—298 in retail areas and 829 standalone stores—covering all 77 provinces and serving more than 120 million customers annually, or twice the Thai population, with a diverse product portfolio of about 16,000 items across six main categories: 1. household goods and home décor, 2. hardware and tools, 3. electrical appliances, 4. stationery and sports equipment, 5. toys, and 6. miscellaneous products.
CEO Andy added that in 2026, the company plans to launch more than 70 new marketing campaigns and promotional activities to celebrate its 10th anniversary from April 2026 onwards, featuring special promotions, exclusive partnerships, and various customer engagement activities to drive sales throughout the year. The company will also launch its Store Format 2.0, featuring a more modern brand identity.
Moreover, MRDIYT will continue to drive sustainability projects by supporting clean energy and installing solar energy systems in all new standalone branches. Continued business expansion is expected to create more than 2,000 new jobs nationwide, supporting local employment and promoting community development in Thailand.
As for the overall Thai economic situation, the company views the recovery as still incomplete. However, with MRDIYT’s extensive branch coverage and products priced on average 27% below market rates, the company is well positioned. This is further enhanced by increasing the proportion of in-house private-label products, aiming to surpass the 45% level reached in 2025, and boosting sales of licensed (IP) products.
The ongoing situation in the Middle East requires close monitoring due to its uncertainties, including potential rises in oil prices, but the company is confident in its management as logistics costs account for only 1–1.5% of total costs.
