Index Living Mall Public Company Limited (SET: ILM) Is moving forward with an aggressive strategy to create growth opportunities within a challenging economic landscape. Building on the success of its Japanese-inspired furniture lines—which have generated cumulative sales of over THB 400 million—ILM continues to cater to the enduring demand for Japanese design.
Most recently, the company unveiled the “MIYAZAKI” series, which draws its charm from the resort towns of Kyushu, Japan, and blends Japanese woodcraft aesthetics with Thai rubberwood craftmanchip under a Modern Tropical concept. This series targets the new generation and solid wood enthusiasts, reinforced by a strategic partnership with YUZU Group, leading restaurant chains, and major credit cards to offer exclusive privileges to JOY Member subscribers.
Navigating Challenges with a “Value & Insight” Strateg
Miss Pichapim Patamasatayasonthi, Chief Product & Trading Officer of Index Living Mall PLC, shared her vision with conviction : “In the face of multi-dimensional uncertainties, Index Living Mall is not merely reacting—we are proactively evaluating and strategizing to protect our customers’ interests. Our core direction is a promise: to deliver uncompromised quality alongside a price point that truly respects the consumer’s budget. We see a vital silver lining in the government’s extension of the LTV (Loan-to-Value) relaxation until June 2027. This is more than just a policy; it is a critical lifeline for the real estate and furniture sectors that will empower consumers to make confident home-buying decisions once again.”
She added, “Our insights show that today’s consumers yearn for a home that offers both simplicity and a deep connection to nature. We are building on the proven success of our previous solid wood series like WASABI, TAKAYAMA, and AOMORI, which generated over THB 400 million. With MIYAZAKI, we draw inspiration from the coastal resilience of Miyazaki City, known for its robust wood industry. By utilizing Thai Rubberwood, which possesses the same natural beauty and durability as Japanese Pine, we are offering a sustainable and high-value choice for the long term.”
MIYAZAKI Series : 23 SKUs for Every Dimension of Life
MIYAZAKI Series utilizes rubberwood featuring soft curves and open structures in a warm Walnut tone to evoke a resort-like atmosphere :
- Bedroom (9 SKUs) : Features headboards with integrated shelving and Soft-Close systems for quiet, long-lasting use. Includes J-Shape handles create refined experlence and beds available in 3.5, 5, and 6-foot sizes.
- Living Room (12 SKUs) : Focused on “Open Structure” and Modular shelving systems for flexible space adjustment. The standout item is the Rocking Chair, ergonomically designed for maximum relaxation.
- Dining Room (2 SKUs) : Incorporates Soft Edge designs for safety and visual gentleness.
To complete the experience, ILM recommends pairing the furniture with home decorations like Monstera or Rubber Plants, and natural materials like rattan, linen, and ceramic crafts. Cooling scents like Citrus, Mint, or Eucalyptus are suggested to enhance the fresh, resort-like feel.
Strategic Synergy : ILM x YUZU Group
In an exclusive “Co-Promotion” for JOY Members, ILM has partnered with YUZU Group to bridge the gap between home living and the lifestyle of the new generation. Mr. Poramin Pruangmethangkul, CEO & Founder of YUZU Group, stated with sincerity :
“At the heart of YUZU Group is a steadfast commitment to excellence in both flavor and service for every generation. However, our partnership with Index Living Mall represents something deeper—a desire to bridge the gap between dining and the sanctuary of the home. We believe that a high-quality lifestyle is seamless. Through this collaboration, we are proud to offer rewards that truly enhance the daily lives of our shared customers.”
A Commitment to “Superior Value”
“In a market full of challenges, ILM stands ready to fight with a strategy of ‘Superior Value.’ To prove our sincerity and confidence in our craftsmanship, we are extending our product warranty from 1 year to 2 years for all orders placed from April 1, 2026, onwards), ensuring our customers can enjoy their homes with peace of mind,” Miss Pichapim concluded. ILM sets an ambitious revenue target for the MIYAZAKI series at THB 100 million by 2026.
