Index Living Mall Public Company Limited (SET: ILM), Thailand’s leading furniture and home retail brand, has announced a strategic expansion in the Northeast with a THB 280 million investment to relocate its Ubon Ratchathani branch to a new, larger standalone location on the city bypass road.
Under the concept “New Look, Bigger, and Most Complete in Ubon”, the new store is positioned as a premier destination for home lovers, reinforcing ILM’s leadership as No.1 Furniture & Home Destination while supporting the region’s emergence into “The Next Big Wave” of economic growth in the Lower Northeast.
Spanning over 12,000 square meters, the new landmark store offers a comprehensive home solution with more than 15,000 SKUs across 10 leading brands, delivering an upgraded shopping experience through modern architecture inspired by local culture, particularly the Yang Na tree, the province’s symbolic tree.
Strategic Move to Capture Regional Growth
Ms. Kridchanok Patamasatayasonthi, Managing Director of ILM, stated that the Ubon Ratchathani branch has served the community for over 20 years and remains one of the company’s strongest locations.
“With Ubon Ratchathani being the second-largest province in the Northeast and experiencing continuous population and real estate growth, relocating to a larger site allows us to expand product offerings, enhance customer experience, and support the city’s transformation into a key economic hub of the Lower Northeast,” she said.
A New Era of Home Inspiration: 4 Key Highlights
The new store introduces a “New Era of Home Inspiration” through four key highlights:
1. NEW LOCATION
A standalone store with doubled space, designed with an open, seamless layout that enhances customer flow and inspires home styling ideas. Strategically located on the bypass road, an emerging urban expansion zone and new real estate hub.
2. NEW LOOK & NEW PRODUCT DESIGN
A modern design blended with local identity, inspired by the Yang Na tree and natural tones reflecting Ubon’s landscape such as Sam Phan Bok. The store features a wide range of products from brands including Index Furniture (premium-quality furniture), Winner Furniture, Younique (built-in furniture), leading mattress brands, Furinbox, a pet accessories zone and eco-friendly products.
3. NEW SERVICES
Enhanced services include Design Studio with professional designers and advanced visualization technology, VIP Lounge for premium customers, Index Home Service covering renovation, solar installation, and large furniture delivery.
4. NEW OFFERS
Grand opening promotions include: Spend THB 1,000, get THB 1,000 back Limited-time “Golden Hour Deals.” Gifts with purchase worth up to THB 5,990. Exclusive credit card privileges with KBank 0% installment up to 10 months + cashback up to 18%. JOY Member benefits including discounts, bonus points, and exclusive rewards (Offers valid from 27 March – 31 May 2026; terms and conditions apply).
Celebrating Local Culture & Sustainability
The grand opening will showcase modern interpretations of Northeastern cultural performances, including traditional instruments such as Pong Lang, Khaen, and Phin, alongside special performances by a National Artist. Mr. Tinnakorn Attapaiboon, a National Artist in folk music (Pong Lang), who has played a key role in preserving Northeastern traditional music, will perform a special celebratory song composed exclusively for this event. Guests will also receive locally inspired souvenirs such as Kra Bok seeds and handwoven Pha Khao Ma fabric.
The store also integrates Sustainable & Disaster-Ready Infrastructure. The new building utilizes Passive Design for energy efficiency:
- Insulation: PU Foam installed on roofs and walls to reduce heat.
- Low-E Glass: High-performance glass to filter solar heat.
- Solar Power: Planned 500kW Solar Rooftop installation.
- Flood Prevention: The floor level has been raised by 1 meter—well above the 2012 record flood levels—ensuring business continuity and risk management.
Ubon Ratchathani: The Next Retail Growth Hub; ILM identifies Ubon Ratchathani as a key growth market, driven by: 1. Population of 1.86 million (3rd largest in Thailand) Provincial GDP of THB 130–140 billion, highest in Lower Northeast 2. Retail sector contribution of 22%, positioning the city as a regional retail hub Urban expansion toward bypass and ring road zones, forming a new CBD Strategic location as a gateway to Indochina via Chong Mek border. Additionally, the province’s year-round tourism and growing real estate sector—particularly housing in the THB 2–5 million range—present strong opportunities for home-related products.
Driving Growth Through Customer Expansion; ILM expects the new branch to significantly boost performance, supported by: 1. Expansion of JOY Member base (currently ~24,000 in Ubon and nearby areas) 2. Target of 300 new members per month. 3. Estimated 15,000 monthly visitors following the grand opening campaign.
“The relocation is not only about a bigger and better store, but also a new lifestyle landmark that enhances home living experiences, supports local economic growth, creates employment, and strengthens collaboration with local entrepreneurs, while contributing to the development of the Lower Northeast region” Ms. Kridchanok concluded.
