- AP Thailand, under its promise of Cheevit Dee Dee Tee Lueak Eng Dai, continues to expand its low-rise residential portfolio across every region of Thailand. The company is set to launch new projects under the APITOWN brand in Hua Hin (Hin Lek Fai Subdistrict) and Saraburi (Pak Phriao Subdistrict)
- APITOWN, AP’s quality residential brand, is developed under AP CODE – The Code of Living Quality, a working principle rooted in a deep understanding of real-life quality in every detail. It aims to redefine quality of life through thoughtful understanding, delivering Living Quality in your own way while comprehensively meeting the lifestyles of families in Hua Hin and Saraburi in a way never seen before
- Entering its 6th year, APITOWN has continued to win the hearts of customers across all regions, with steady growth across 16 projects in 14 provinces. This positive response from customers serves as a strong testament to their trust and confidence in AP’s housing standards and the strength of the AP brand in delivering accessible Living Quality nationwide
- The projects highlight the 7-Better Living concept, setting a new standard that goes beyond conventional residential developments. This encompasses Better Location, Better Empathy Design, Better Quality, Better Facilities, Better Security, Better Sustainable and Better ‘You’. Built on high-potential locations, every home is designed for long-term real living, supported by quality construction, comprehensive facilities including a 24-hour fitness centre, the intelligent KATSAN security system, and solar cell innovation in common areas to help reduce costs and save energy. Together, these elements aim to deliver Cheevit Dee Dee Tee Lueak Eng Dai and and sustain quality living in every dimension
- APITOWN Hua Hin features spacious 2-storey single detached home and functional 2-storey twin home in a resort-style design. The project comprises 163 units and is located in Hin Lek Fai Subdistrict, offering a balance between relaxation and long-term living under the concept “Sea the Moments, Feel the Home”. The homes offer a variety of sizes, with up to 5 bedrooms, and are located within 10 minutes of the city and the beach. The pre-sale will take place on 30 – 31 May 2026.
- APITOWN Saraburi, located in the heart of the city in Pak Phriao Subdistrict, offers quality homes designed for real everyday living. The project includes single detached homes and twin homes, with a total of 153 units, and stands out for its spacious living areas and functions that support every stage of life. The pre-sale will take place on 20 – 21 June 2026.
AP Thailand Public Co., Ltd. (SET: AP), the No.1 leader in Thailand’s real estate industry, under its promise of “Cheevit Dee Dee Tee Lueak Eng Dai”, continues to expand its low-rise residential portfolio. The company is preparing to launch 2 latest projects under the APITOWN brand: APITOWN Hua Hin and APITOWN Saraburi. These new developments are designed to meet the growing demand from family customers seeking quality homes that support every dimension of living, while enhancing everyday life through the “7-Better Living” concept, which reflects the tangible and practical delivery of Living Quality.
Mr. Maytha Rakthum, Chief Business Group of AP Thailand Public Co., Ltd., said, “The launch of APITOWN Hua Hin and APITOWN Saraburi marks another important step for AP Thailand in expanding its portfolio into high-potential locations in provincial markets. AP remains committed to its promise of ‘Cheevit Dee Dee Tee Lueak Eng Dai’, guided by a brand vision that seeks to address customers’ Unspoken Needs through the development of homes that prioritise residents’ Living Quality in every dimension, from location and construction quality to design and functional use. For us, a home is not merely a place to live, but a space that can support life and grow alongside every stage of life in a sustainable way.”
APITOWN continues to grow, expanding to 16 projects in 14 provinces with sales of Bht 8,832 million
Following a strong customer response and sustained sales momentum, AP Thailand continues to drive the growth of the APITOWN brand as a leading quality residential development. To date, the company has expanded APITOWN to 16 projects across 14 provinces, achieving total sales of over Bht 8,832 million, supported by large-scale project development with a combined project value of Bht 15,330 million.
In the second quarter of 2026, AP is ready to continue launching new projects in 2 high-potential locations: APITOWN Hua Hin and APITOWN Saraburi. This overall success reflects strong customer confidence and reinforces the company’s commitment to delivering accessible Living Quality through quality homes, comprehensive functions and the ‘7-Better Living’ concept, designed to support the long-term lifestyles of Thai families in a complete way.
APITOWN Hua Hin: Quality single detached homes and twin homes for living and relaxation, combining urban convenience with a resort atmosphere
APITOWN Hua Hin is located in Hin Lek Fai Subdistrict, Hua Hin District, Prachuap Khiri Khan Province, on a land area of 34-0-88.8 rai. The project comprises 163 residential units, with well-planned common areas and comprehensive facilities designed to support both holiday lifestyles and long-term living.
The project offers both single detached homes and twin homes. The 2-storey single detached homes comprise 109 units across 4 house types, designed to accommodate families of various sizes. Usable areas range from 186 – 338 square metres, with functions of up to 5 bedrooms, 5 bathrooms and parking for up to 3 cars. The design reflects the concept of long-term living and the ability to support family growth in the future.
In addition, the project includes 54 2-storey twin homes, designed for well-balanced living, with usable areas of more than 154 square metres, 4 bedrooms, 3 bathrooms and 2 parking spaces. The homes stand out for their spacious design, supporting every family activity and enabling seamless connection among household members.
“Sea the Moments, Feel the Home”: The concept behind APITOWN Hua Hin. A home that makes every day a holiday, with the first Pre-sale on 30 – 31 May 2026
APITOWN Hua Hin is developed under the concept “Sea the Moments, Feel the Home”, focusing on creating a balance between relaxation and real living. The homes are designed to welcome natural light and sea breezes, with flexible living spaces that support everyday living, working from home and long-term lifestyles.
In terms of location, the project connects to Hua Hin city centre and the beach within 10 minutes. It is surrounded by comprehensive amenities, including Bluport Hua Hin, Cicada Market, Hua Hin International School and Bangkok Hospital Hua Hin. This completes every dimension of Living Quality, enabling residents to live fully every day, whether on workdays or holidays.
The first Pre-sale will take place on 30 – 31 May 2026.
APITOWN Saraburi: Quality homes in the heart of the city, on a high-potential location with functions designed for real living. Pre-Sale on 20 – 21 June 2026
APITOWN Saraburi is located in Pak Phriao Subdistrict, Mueang District, Saraburi Province, on a project area of 33-22-27.35 rai. The development comprises 153 single detached homes and twin homes, with well-designed common areas and facilities, including a garden and clubhouse area of over 500 square wah. The project is created to support residents of all ages and is designed under the concept of delivering Living Quality for urban families through quality homes, comprehensive functions and a location that truly supports everyday life.
The project offers both single detached homes and twin homes to meet a diverse range of needs:
- Ashley, the main house type, is a 2-storey single detached home with a 17.30-metre frontage and 225 square metres of usable area. It features 4 bedrooms, 6 bathrooms and parking for 3 cars, reflecting a design created for larger families.
- Emma and Cody are twin home types developed to meet the needs of medium-sized families, with usable areas ranging from 154 – 186 square metres. They feature 4 bedrooms, 3 bathrooms and parking for 2 cars, focusing on value and practical everyday use, including a ground-floor bedroom for elderly family members and spaces that can be adapted into a work zone or multipurpose area.
In terms of location, the project offers strong connectivity to major roads, including Phahonyothin Road and Mittraphap Road. It is close to Big C Place Saraburi, Lotus’s Saraburi, as well as educational institutions such as Saraburiwitthayakhom School and Saraburi Technical College, making APITOWN Saraburi a home that truly supports real living.
The Pre-sale will take place on 20 – 21 June 2026.
“7-Better Living”: A higher standard for better Living Quality across every APITOWN project
Both APITOWN Hua Hin and APITOWN Saraburi are developed under AP Thailand’s quality standards through the 7-Better Living concept, which aims to deliver comprehensive Living Quality.
- Better Location: Carefully selected high-potential locations with convenient travel and connectivity to every lifestyle.
- Better Empathy Design: Design rooted in understanding, with functional spaces created to meet the real living behaviours of Thai families.
- Better Quality: Confidence in construction standards and materials that prioritise long-term durability.
- Better Facilities: Comprehensive common facilities for relaxation, including a clubhouse, swimming pool and 24-hour fitness centre.
- Better Security: Enhanced peace of mind with high-standard security systems, including KATSAN and CCTV, providing 24-hour care for residents.
- Better Sustainable: Solar cells in common areas help save energy and reduce common area management costs, alongside waste separation points to support a greener society in the long term.
- Better ‘You’: Fulfilling happiness and enhancing residents’ quality of life for in every dimension.
Building confidence with 2 new APITOWN projects in Hua Hin and Saraburi, Continuing to deliver Living Quality for Thai families
Through its meticulous selection of high-potential locations, design that understands lifestyle insights and quality construction standards, AP Thailand is confident that APITOWN Hua Hin and APITOWN Saraburi will seamlessly integrate with the lifestyles of families in Hua Hin and Saraburi. The projects are set to become among the top choices for customers seeking homes for long-term beginnings and growth.
AP Thailand continues to deliver Living Quality across every project location, ensuring that AP homes are more than residences. They are valuable assets that create long-term security and are ready to pass on meaningful stories from generation to generation in a sustainable way, under the company’s promise of “Cheevit Dee Dee Tee Lueak Eng Dai”.
