China sees a sharp rebound in tourism this year, beginning with a busy and robust summer travel season as people rush to vacation following the country’s three-year-long zero-Covid policy.
According to the China Tourism Academy, the domestic tourist market might return to roughly 71% of 2019 levels, or over 4 trillion yuan ($580.8 billion), in 2023. This would be an increase of about 95% from the previous year.
In 2023, the number of domestic tourists is projected to reach 4.55 billion, up 80% from the previous year, while the number of international tourists is projected to exceed 90 million, rising 100% from the previous year and recovering to 31.5% of pre-pandemic levels.
In 2022, the number of domestic tourists nationwide was 25.3 billion, down 22.1% year-on-year.