Thailand targets to welcome 35 million foreign arrivals in 2024, generating 3 trillion baht in total revenue from both international and domestic markets, with air travel expected to have fully recovered in 4Q24, said the tourism agency on Tuesday.
The Tourism Authority of Thailand (TAT) aims to generate at least 3 trillion baht in tourism revenue next year, of which 1.92 trillion will come from the domestic market and 1.08 trillion will come from international tourists, a return to pre-Covid levels.
TAT governor Yuthasak Supasorn said that the agency is aiming to boost revenue from tourism by encouraging tourists from abroad to spend up to 54,800 baht on their vacations. In terms of the domestic market, tourist expenditure is expected to be 4,000 baht per person. This will generate the same amount of revenue as this year, or 80% of the 2019 total.
According to TAT’s projections, the aviation industry will bounce back as soon as feasible in 4Q24, or all flights will resume no later than the first quarter of 2025. TAT, however, is not concerned with sheer numbers but rather with improving the quality of tourists and encouraging them to spend more cash during their stays.
