AWC Strengthens Long-Term Partnership with World-Renowned Nobu

AWC strengthens long-term partnership with world-renowned Nobu with Exclusive Thailand-Wide Development Agreement to launch the first Nobu Hotel and Nobu restaurant in Thailand, enhancing Bangkok as a global destination.


Asset World Corp Public Company Limited or AWC, Thailand’s leading integrated lifestyle real estate group, and Nobu Hospitality, the globally iconic and fastest growing luxury lifestyle brand, today signs the exclusive Thailand-wide development agreement, and the commencement of two exciting projects in Bangkok. This exclusive agreement marks the first Nobu Hotel in the city and sets a unique new benchmark for the tourism industry, while enhancing the city as a global destination.

As part of the agreement, AWC and Nobu will showcase the first Nobu Hotel into a new luxurious F&B lifestyle destination in Bangkok that offers a unique hospitality experience for both the Thai people and international visitors. The hotels will also create long-term, sustainable value for the surrounding communities. In addition, Nobu will also open Nobu restaurant that will offer a unique dining experience, by 2023. The restaurant will be located at the top floor of Empire Tower, AWC’s flagship lifestyle mixed-use office complex located in the bustling central business district of Bangkok.

Wallapa Traisorat, Chief Executive Officer and President, Asset World Corp Public Company Limited or AWC, states “It is our great pleasure and honor to sign the development agreement for an exclusive collaboration to develop multiple Nobu Hotels and Restaurants in Thailand. The parties are exploring further development locations in Thailand’s most compelling destinations. We are delighted to continue our long-term partnership with Nobu Hospitality on this exciting project at the best location in Bangkok. With Nobu’s iconic brand, F&B expertise, lifestyle hospitality experience and massive recognition of Chef Nobu Matsuhisa, together with many of the world’s best awards, including the # 1 Best Resort Hotel in Continental U.S. 2021, we believe this collaboration will create a unique luxurious F&B lifestyle hospitality destination for Thailand tourism industry that will attract travelers from around the world.”


Trevor Horwell, Chief Executive Officer, Nobu Hospitality, said that, “It is an honor to be partnering with the visionary Wallapa Traisorat and the powerbase that she has carefully built with Asset World Corporation.  Our strategy is to work with regional development partners in Asia who embrace our unique business model and share the same passion for luxury and high-quality products. With Khun Wallapa and AWC, we have a dynamic relationship and partnership built on the foundations of trust and respect, with a vision to enact an exciting and differentiated hospitality offering.  We are excited to move forward with the first phase of this partnership in Bangkok whilst carefully planning further developments together.”


At the new Nobu restaurant, diners will enjoy unprecedented taste combinations at Nobu, which will include a restaurant, lounge, bar, terraces, and meeting & event space on the top floor and rooftop of Empire Tower, the iconic mixed-use development right at the center of exciting Bangkok. The restaurant will offer the most impressive panorama of the Bangkok skyline and views of the Chao Phraya River, with a design that will create an exquisite dining experience as the top F&B destination for Bangkok. Nobu was a classically trained sushi-chef, but the experience of new cultures during his travels led to a cultural fusion in his creations: traditional Japanese techniques combined with Peruvian influences.

Nobu Hospitality is widely recognized as a global luxury lifestyle brand in which the hotels and restaurants within the Nobu chain have been constructed with a unique design and are known to use the finest ingredients. Each Nobu property around the world blends in with the local culture of the city where the property is located and offers a relaxing ambiance where guests can fully indulge in the delectable flavors and offerings unlike any other.