FSS Sees Limited Impacts on Thai Retail Sector as Wage Increases

According to an analysis by Finansia Syrus Securities (FSS), Thailand’s Wage Committee has approved an increase in the daily minimum wage to THB 400—a 7.5% rise from the previous rate of THB 372 per day—for all professions in Bangkok, and nationwide for hotels rated above two stars as well as certain service venues such as karaoke bars. The new wage policy will take effect from July 1, 2025.

The impact on the Thai retail sector, specifically in Bangkok, is expected to be limited, as the wage in the capital accounts for roughly a third of the sector’s total sales. Furthermore, most large retail operators in Bangkok already pay above the current minimum wage.

The sector is also anticipated to partly receive a positive effect in terms of consumer purchasing power, with roughly 700,000 people expected to benefit nationwide—primarily in the capital.

For companies with manufacturing operations, such as CPALL (through its subsidiary CPRAM) and BJC (in packaging and consumer goods), the effect should be negligible. Most of their factories are located outside of Bangkok, shielding them from the higher wage requirements.

 

As of 11:05 AM (Bangkok time) on Wednesday, the share price of CP ALL Public Company Limited (SET: CPALL) rose by 1.11% or THB 0.50 to THB 45.50, with a trading value of THB 255.41 million.

Berli Jucker Public Company Limited (SET: BJC) surged by 0.56% or THB 0.10 to THB 17.90, with a trading value of THB 17.27 million.