The Stock Exchange of Thailand (SET) is ramping up efforts to empower listed firms through its flagship “JUMP+” program, which emphasizes sustainable value creation, transparency, and increased visibility for participating listed companies.
Asadej Kongsiri, President of SET, stresses that JUMP+ is designed primarily to support participating companies’ long-term interests, serving as a catalyst rather than a crutch, and encouraging firms to look beyond short-term government incentives.
JUMP+ is structured as a comprehensive support program for listed companies committed to value creation. Core principles include the requirement for companies to disclose detailed value creation plans, provide regular updates and maintain open communication with investors, and boost corporate visibility through events and analyst engagement. Participating firms gain access to resources and support from both the SET Group and its partners.
A key feature of the JUMP+ initiative is the set of financial incentives, totaling up to 5.5 million baht per company. The incentive package is divided into specific allocations: 3 million baht designated for business planning, 1 million for zero-carbon initiatives, 0.5 million for governance reforms, 0.5 million for other areas, and an additional 0.5 million as a performance reward for outstanding achievement.
Companies are expected to co-invest; incentive payouts cover up to half of qualifying expenses, capped at the specified limits. For example, SET will match a company’s spending on their business plan up to 3 million baht.
While discussions around possible tax incentives continue, SET cautions that these remain uncertain due to fiscal constraints in the current economic climate and the government’s emphasis on prudent spending. SET leadership encourages companies not to focus on potential tax breaks, but rather on the value the JUMP+ program itself is designed to unlock.
To further bolster company profiles, SET is in talks with the Investment Analysts Association (IAA) to ensure broader analyst coverage for JUMP+ participants—addressing the persistent challenge that smaller and mid-cap firms often lack broker coverage. Increased visibility through research coverage and additional promotional activities, such as roadshows and investor engagement events, is expected to provide investors with deeper company insights.
Eligible participants may also benefit from reductions in listing and TSD fees, although such measures are still under consideration and have yet to be finalized.
SET underscores that the ultimate objective of JUMP+ is not merely driving growth metrics but fostering a culture of strategic thinking, rigorous planning, and candid communication. Companies are encouraged to put their best efforts into developing robust value creation plans and to be forthright in communicating their progress and rationale—especially if actual results diverge from projections. Transparent explanations for deviations are seen as opportunities to build investor confidence and strengthen corporate reputations, rather than setbacks.
SET views JUMP+ as both a platform for acceleration and an investment in the future resilience of Thailand’s capital markets, encouraging listed companies to seize the opportunity to create tangible and lasting value.
