AssetWise Public Company Limited (SET: ASW), a leading lifestyle property developer, together with its subsidiary Rhom Bho Property Public Company Limited (TITLE), is making its first move into the hospitality industry. In a strategic partnership with global hospitality company IHG Hotels & Resorts, ASW and TITLE will co-develop voco Phuket Bangtao—the first premium hotel under the voco brand in Phuket, the hotel is currently under construction and scheduled to open in 2029 (B.E. 2572).
A Strategic Entry into Hospitality
The new hotel project is located in Bangtao, one of Phuket’s fastest-growing lifestyle destinations. Surrounded by a full range of amenities and top tourist attractions—including Porto de Phuket, Boat Avenue, and Laguna Phuket—voco Phuket Bangtao is poised to become a new hub for premium travel experiences in southern Thailand.
The property will offer 175 elegantly designed rooms, along with first-class amenities such as a restaurant, lounge and bar, swimming pool, and fitness center. Located just 30 minutes from Phuket International Airport, the hotel is ideal for travelers seeking both leisure and convenience.
Executive Remarks
Ms. Paneeta Malaiwong, Deputy CEO of AssetWise, stated:
“We are thrilled to expand AssetWise’s portfolio into the hospitality sector for the first time. voco Phuket Bangtao marks a significant step in our strategy to build a recurring income business and reinforce our position as a leading Lifestyle Developer. Partnering with IHG allows us to bring world-class hospitality to one of Thailand’s most attractive destinations.”
Mr. Suthinan Theparak, Chief Financial Officer of TITLE, added:
“Phuket is a globally recognized destination. Bangtao Beach, with its white sandy shores and rich lifestyle scene, is one of the island’s most beautiful areas. This project, in collaboration with ASW and IHG, will offer a new premium travel experience with international service standards that appeal to both Thai and international travelers.”
Mr. Bryan Chan, Vice President, Development, South East Asia & Korea, IHG Hotels & Resorts, said:
“We are proud to join forces with ASW and TITLE for their hospitality debut. voco is IHG’s fastest-growing premium brand, with over 180 properties globally either operating or under development. voco Phuket Bangtao will strengthen IHG’s footprint in Phuket to 16 open and pipeline properties, helping us serve every segment of travelers visiting this world-class destination.”
voco Phuket Bangtao will be the first premium hotel under the voco brand in Phuket, located in the heart of Bangtao, an area renowned for its pristine white-sand beaches and vibrant lifestyle scene. Surrounded by beach clubs, upscale restaurants, and stylish bars, the location offers an ideal blend of leisure and convenience. Just a 30-minute drive from Phuket International Airport, the hotel is perfect for travelers seeking accommodation close to top tourist attractions and lifestyle hubs. The hotel will feature a total of 175 guest rooms, along with a wide range of premium facilities and services including a restaurant, lounge and bar, swimming pool, and fitness center – offering guests the warm and distinctive hospitality that defines the voco brand.
