Walt Disney (DIS) shares slipped 0.28% on Tuesday to settle at $112.25 per share after the entertainment giant announced another round of price increases for its Disney+ streaming service, effective October 21.
The company’s ad-supported Disney+ plan will see its monthly fee climb by $2, reaching $11.99. Meanwhile, the Premium tier, which offers an ad-free experience, will increase by $3 to $18.99 per month, or $189.99 annually. Annual subscriptions will also become more expensive, jumping by $30 to $189.99 per year. Bundled packages are set to rise in price as well.
According to the company, this marks the fourth straight year Disney has lifted Disney+ subscription costs. Since its debut at $6.99 per month in 2019, price hikes have become an almost customary, “seasonal trend” for the platform. The previous increase occurred in October 2024, when most plans rose by $1 to $2.
In contrast, pricing for NFL+ plans will not be affected by the latest adjustments.
