- Anchoring “The Landmark of Northern Bangkok” on a 49-rai site with a total GBA of 457,409 sq.m., featuring a 6,700 sq.m. Convention Hall designed to host world-class concerts and events. Completion expected in Q4/2026.
- World-Class Design & Concept attracting flagship brands from Thailand and across the globe, responding to the demands of the future.
- Phaholyothin rising as Bangkok’s next CBD and ascending to the stature of Ratchaprasong, ranking among Thailand’s Top 10 most expensive land zones, strengthened by expanding BTS and MRT lines, a catchment area of over 2.5 million people, and continuous growth of residential and office developments.
- Strong Affluent Catchment, with purchasing power in the Ladprao–Phaholyothin district 2.3 times higher than Bangkok’s average.
Central Pattana Public Company Limited (SET: CPN), Thailand’s No.1 sustainable real estate developer, announces the launch of “The Central Phaholyothin” – The Flagship of the Future, a THB 21 billion flagship megaproject set to redefine Bangkok’s northern district and elevate the city onto the global stage.
Positioned as “The Landmark of Northern Bangkok”, the 49-rai (19.4-acre) development will feature a total GBA of 457,409 sq.m., including a world-class Convention Hall of 6,700 sq.m., designed to host international concerts and global-scale events. The project is scheduled for completion in Q4/2026.
Mr. Chanavat Uahwatanasakul, President, Retail and Development for CPN, said: “For 45 years, Central Pattana has taken pride in developing world-class projects that become catalysts for urban upliftment and economic progress nationwide. Beginning with Central Ladprao—Thailand’s first mixed-use development and a truly visionary shift that transformed the country’s retail landscape—our projects have continually succeeded and shaped Bangkok’s evolution. Today, the Ladprao–Phaholyothin district has grown exponentially, and The Central Phaholyothin, a THB 21 billion world-class project, will extend that success even further. It will unlock the full potential of the area and elevate it into Bangkok’s next CBD, with construction expected to complete in Q4/2026.”
Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for CPN, said: “Our developments have pioneered and transformed city districts into Bangkok’s key landmarks. Through each mega project, we remain committed to creating developments that fulfil every dimension of urban life—building Bangkok into one of the world’s cities with the best quality of life. We continue to invest in flagship-level projects that redefine districts, shaping new cultural hub & business district, comparable to leading global metropolises such as New York, London, Seoul and Tokyo. We are confident in The Central Phaholyothin because of three strategic strengths.”
- Location Power: Situated at the intersection of Vibhavadi Rangsit Road and Phaholyothin Road, the site sees around 337,000 vehicles per day, while the MRT Blue Line and BTS Green Line carry 15,600 and 35,100 daily passengers respectively. After opening, visitor traffic is expected to rise by another 30%. The area also connects directly to Don Mueang International Airport, which currently handles about 30 million passengers per year and is undergoing expansion under the government’s master plan—drawing both Thai and international visitors into the Ladprao–Phaholyothin zone.
- Market Magnet: The Central Phaholyothin will act as a powerful growth magnet, accelerating the area’s rise into Bangkok’s new centre for business and lifestyle. The district’s catchment area exceeds 2.5 million people. Central Pattana’s data shows that local Wealth Segment purchasing power is 2.3 times higher than Bangkok’s average; sales per GLA outperform other city malls by 45%, and visitor frequency is 2.19 times higher than the Bangkok average.
- Flagship of Sub-Culture Communities: A destination designed for all generations—embracing urban sport community, immersive art destination, experiential discovery zones, and family entertainment—it will serve as a collective social ground for diverse lifestyles. The 6,700 sq.m. Convention Hall will accommodate international concerts and multicultural events on a global scale.
Mr. Isareit Chirathivat, Head of Leasing – Fashion & Luxury for CPN, said: “The Central Phaholyothin offers outstanding potential for both Thai and international flagship brands to showcase their full identity. Designed as a ‘Flagship-Reimagined Destination,’ it sets a new standard for retail excellence in Bangkok’s northern corridor. Phaholyothin is experiencing rapid expansion and evolving into a commercial & business district with three key dynamics.”
- Phaholyothin Rising with Potential on Par with Ratchaprasong: strategic location ideal for world-class development based on: 1) Transit-Oriented Development – anchored by major BTS, MRT and arterial roads, seamlessly connecting life, work and mobility; 2) High-Density & Mixed Demand – surrounded by mid- to high-end residences, offices, hotels and educational institutions; and 3) Anchor of Flagship Brands; – as centralwOrld stands as the “Flagship Landmark” of Ratchaprasong, The Central Phaholyothin will become “The Landmark of Northern Bangkok,” driving the district’s future growth.
- High Growth Comparable to Bangkok’s Central CBD: According to recent data, the Phaholyothin corridor ranks among Thailand’s Top 10 most expensive locations (2025) with an appraised land value of THB 1.9 million per sq.wah, growing 5% annually—outpacing Ploenchit, Chidlom, Sukhumvit, Silom and Sathorn—underscoring its robust development potential.
- Strong Affluent Catchment: Residential developments continue to expand. Currently, 472 residential projects surround the site—over 50% in the upper segment. Office developments are also shifting northward, especially along the Phaholyothin–Vibhavadi corridor, bringing a substantial workforce base. There are 52 office buildings nearby, including 15 Grade A Office, reflecting the area’s strong positioning as Bangkok’s future workplace hub. The quality neighbourhood also features 51 leading schools (six international schools), nine universities, and 41 hotels, underscoring its premium quality of life.
Ms. Juthatham Chirathivat, Head of Business Development for CPN, said: “The Central Phaholyothin will be more than a shopping centre — it will be a curated community for new-generation urbanites and multi-generation families. The interior concept, ‘The Central Playlist,’ is inspired by Bangkok’s diversity — like shuffling a playlist filled with discovery and delight. We are collaborating with world-class designers and local leading designers to bring this vision to life.”
“The project features an indoor–outdoor seamless journey with highlights such as: Central Stage, connecting international food on the upper floor with street food below; Market Hall, a dynamic zone hosting pop-up food events; Waterfall Courtyard, a green oasis featuring an Edible Garden under the From Farm to Table concept; Fashion Playlist, from curated fashion houses to street remix showcasing new-age sports fashion; Weekender Playlist, reflecting lifestyle diversity; and Creative Playlist with a new concept to enrich family living for the next generation. The architecture follows the concept of ‘Collective Rhythms,’ embracing diverse design expressions that bring vibrancy and character to every space, with smiles subtly embedded in each design element. The landscape design, inspired by the idea of a ‘Hug,’ evokes warmth and a sense of closeness to nature.
Coming Soon! The Central Phaholyothin – The Flagship of the Future will rise on a prime location at the intersection of Vibhavadi-Rangsit and Phaholyothin Roads, seamlessly connected to both the MRT Blue Line and BTS Green Line, establishing a new phenomenon as “The Landmark of Northern Bangkok.”
