Ms. Ratiporn Ratcharoen, Group Chief Financial Officer of Osotspa Public Company Limited (SET: OSP), informed “Kaohoon” that the overall operating results in 3Q25 remain robust, primarily due to the growth of domestic energy drink sales.
These sales have increased from 2Q25 and the same period last year, benefiting from the strength of a diversified brand portfolio strategy that covers all consumer energy needs across product formats and price ranges, from affordable offerings at THB 10 to mid-range and premium products priced at THB 12–20, such as M-150 Yellow Cap, M-150 Gold Cap (original formula), M-150 Sparkling Energy, and others.
Meanwhile, the Personal Care Products segment may soften slightly due to the overall market slowdown. Border conflicts between Thailand and Cambodia and the closure of border checkpoints with Myanmar could impact the overall topline to some extent. However, OSP’s effective and continuous cost management is expected to keep overall performance at the strong level previously forecasted.
Ms. Ratiporn added that OSP maintains its leading position in the Energy Drink and Functional Drink markets throughout the first eight months of 2025, with an average market share of 44.5 – 44.6% in Energy Drinks and 46.7 – 47.7% in Functional Drinks. This leadership persists despite overall market pressures, with the Energy Drink market valued at THB 22.87 billion and the Functional Drink market at THB 7.33 billion.
The success in maintaining market share despite a sluggish 2025 market reflects OSP’s agile and precise strategic adjustments and highlights the continued strength of its brand in consumers’ minds through proactive marketing activities and reinforcement of distribution channels. The company is also accelerating growth in response to positive signs in the economic outlook towards the end of 2025.
Looking ahead to 2026, the company estimated that consumers will continue to prioritize valuable and worthwhile products (Value Product). Therefore, OSP is committed to delivering high-quality goods and enhancing cost management efficiency, including marketing spending, procurement, and negotiations, to keep raw material prices at appropriate levels.
In addition, OSP plans to introduce innovations to further reduce the weight of glass bottles for beverage products, even though OSP’s bottles are already the lightest on the market. The company is also seeking opportunities to expand its business into overseas markets for sustainable long-term growth.
