Thai Home Retailer Stocks Surge as Analyst Sees Potential Recovery in 4Q25

On Wednesday at 11:15 AM (Bangkok time), the share price of Siam Global House Public Company Limited (SET: GLOBAL) surged by 3.92% or THB 0.30 to THB 7.95, with a trading value of THB 54.12 million.

Dohome Public Company Limited (SET: DOHOME) rose by 1.55% or THB 0.06 to THB 3.92, with a trading value of THB 41.42 million.

Home Product Center Public Company Limited (SET: HMPRO) increased by 0.71% or THB 0.05 to THB 7.10, with a trading value of THB 75.29 million.

 

According to Finansia Syrus Securities (FSS), home retailers in Thailand are likely to see a slight year-on-year dip in their third-quarter 2025 earnings, pressured by subdued performance at HMPRO.

The brokerage firm forecasts HMPRO’s profit to drop 7% year-on-year, while GLOBAL is expected to post flat earnings, supported by a recovery in its core operations as total sales grow on stable same-store sales growth (SSSG), though the share of profit is projected to decline.

DOHOME, meanwhile, is also expected to report flat profit year-on-year for the quarter, anchored by a low base and a contraction in total sales amid sharply negative SSSG.

Looking ahead to the fourth quarter, Finansia expects GLOBAL to stand out on the back of a continued operational recovery, while HMPRO will likely remain pressured by ongoing year-on-year declines in SSSG. For DOHOME, the analyst notes that an increase in steel sales could adversely impact overall gross profit margins.

FSS cautions that the sector’s performance remains tied to macroeconomic factors and government stimulus measures that directly benefit home retailers. While GLOBAL is highlighted as a preferred short-term pick due to its positive Q4 momentum, the sector as a whole still warrants close monitoring for new catalysts.