FINNIX, a legal nano-finance loan app under MONIX Co., Ltd., part of SCBX Group, offering instant approval in five seconds anytime, anywhere, has launched its latest campaign, “No More Loan Shark Victims.” The campaign aims to raise awareness and prevent the risks of illegal lending during the New Year season.
It kicks off with offline media that transforms familiar illegal loan posters into warning signs, reinforced by online engagement through diverse influencers continuing into early 2026, encouraging society to “Think Before You Borrow” and choose safer alternatives.
The New Year period is often a time of increased spending for Thai households—traveling home and caring for family. At the same time, many people seek additional income by investing in seasonal businesses such as food stalls or retail.
However, access to legal credit remains limited, especially for underserved individuals who often face lengthy approval processes and heavy documentation requirements from traditional financial institutions. These barriers push many toward unsafe, illegal lenders, exposing them to severe financial and personal risks.
To counter these risks and offer a safe alternative for Life Fighters, FINNIX launched the “No More Loan Shark Victims” campaign, which consists of two key components: offline media warning signs and online influencer engagement, ensuring broad outreach across every customer touchpoint.
Offline Media: Turning Familiar Signs into Warnings
FINNIX reimagined the most recognizable element of illegal lending, the ubiquitous street posters, by flipping their design into cautionary messages. Every detail, from typography and patterns to color schemes, mimics the original look but delivers a stark warning instead.
These signs are strategically placed at high-traffic locations such as bus stops, utility poles, piers, and roadside eateries—spots where travelers are most likely to encounter loan offers. The goal is to make people pause and reconsider before stepping into the debt trap.
Online Media: Content That Resonates with Everyday Fighters
The campaign extends its reach online through collaborations with a diverse group of influencers. These include ‘Nam Rapeepat,’ a celebrity turned farmer who promotes financial awareness on a broad scale; ‘Mommy Boombim,’ a trusted financial guru providing knowledge and confidence; ‘Bright Ekkarat,’ an entertainment influencer blending fun with educational content; and ‘Jack Ittiphon,’ the porridge vendor, representing hardworking entrepreneurs.
Alongside many others, these influencers help ensure the message reaches people from all walks of life. The content is designed to mimic typical illegal loan advertisements before revealing the twist: “This isn’t an illegal loan. It’s a warning from FINNIX.” This creative approach sparks widespread conversation about loan shark dangers and encourages consumers to pause and think before borrowing, delivered in a way that feels natural and relatable.
Ms. Thiranun Arunwattanakul, Chief Operating Officer of MONIX Co., Ltd., stated, “FINNIX exists to provide a safe, legal alternative for underserved individuals. Our legal nano loans are transparent, accessible, and instant approval in 5 Seconds, available 24/7 to meet urgent needs. The ‘No More Loan Shark Victims’ campaign reflects our commitment to consumer protection.
By turning loan posters into warning signs and partnering with influencers, we aim to make people stop and think before borrowing. Speed should never come at the cost of safety. There is a better, legal way. We want Thais to feel confident that when they need working capital, FINNIX app is a trusted partner ready to help with integrity.”
The “No More Loan Shark Victims” campaign goes beyond warnings. It aims to empower Thais to see, pause, and make informed choices, avoiding the trap of loan sharks, and fostering a society with stronger financial literacy and resilience.
Remark: Borrow when necessary and within your means | Effective interest rate 33% per annum
