TrueBusiness accelerates its strategic trajectory in tech-solution development, reinforcing True Corporation’s vision as Thailand’s leading tech company, marks a pivotal strategic partnership with SoftBank Corp. (SoftBank), the telecommunications leader from the Land of the Rising Sun.
True Corporation PCL (SET: TRUE) and SoftBank agreed to jointly explore and develop collaborative business operations that leverage the combined products and services of both companies. This collaboration aims to revolutionize infrastructure and technology by integrating global best practices into Thailand’s industrial landscape.
Through co-developed innovations and tailor-made digital solutions, the partnership aims to empower Thai enterprises to transcend digital transformation barriers, catalyze exponential growth, and sharpen their competitive edge on the global stage, while anchoring a robust AI ecosystem for the nation’s digital leap.
This potentially synergistic partnership between TrueBusiness and SoftBank is underpinned by a paramount objective in propelling Thailand to become a Regional Digital Innovation Hub.
The roadmap both companies will explore focuses on co-development and the expansion of future-ready solutions and services through three core pillars, which are 1) Market & Product Development: Fusing deep local market insights with global technological prowess to engineer industry-specific solutions; 2) Synergy of Strength: Blending TrueBusiness’s extensive local service footprint with SoftBank’s sophisticated technologies and global partner network to deliver seamless, world-class solutions tailored to the Thai business context; and 3) Future Alignment for Long-term Growth: Securing sustainable growth through strategic co-investments in frontier technologies, including AI Cloud and 5G.
The aim of this partnership between these two industry leaders is to harmonize global innovation and Thailand’s leading connectivity and digital infrastructure. Co-developed “Integrated Innovation” is expected to accelerate digital transformation and create new value for businesses across sectors, both locally and internationally. Specifically, TrueBusiness and SoftBank will explore:
- Tailored Global Solutions, Delivered Locally: Leveraging SoftBank’s global vendor ecosystem and True’s seamless connectivity to deliver bespoke enterprise digital services that address real-market challenges with tangible impact.
- Comprehensive End-to-End Execution: Elevating enterprise services through a full-lifecycle approach—from conceptual design to deployment—combining TrueBusiness’s trusted connectivity and service excellence with SoftBank’s expertise in global tech consulting and sourcing world-class consultancy.
- Future-Ready Innovation with Regional Impact: Long-term committing to continuous innovation and investment in AI Cloud and 5G, positioning Thailand as the center of the regional digital economy.
Dr. Teeradet Dumrongbhalasitr, Chief Business Officer at TRUE, said “Our partnership with SoftBank represents a pivotal milestone in our quest to harmonize with global leaders. It underscores our commitment to elevating innovation and service standards for our enterprise clients. By synthesizing SoftBank’s global best practices with True Corporation’s nationwide cutting-edge infrastructure and profound market intelligence, we are confident this collaboration will serve as a catalyst for Thai organizations to achieve concrete digital transformation and drive sustainable economic growth through accessible, high-impact technology.”
Mr. Kimimasa Kudo, Vice President, Head of Global Business Division at SoftBank Corp., stated “Establishing a robust AI ecosystem in Thailand aligns seamlessly with our mission. We aspire to introduce global innovations that enhance the innovative and leadership capacities of Thai businesses in this digital era. We believe in True Corporation’s potential as a strategic partner to foster ‘Integrated Innovation,’ enabling Thai enterprises to scale and spearheading ASEAN’s digital economic growth with Thailand at its core.”
Through this partnership, Thai enterprises are expected to gain unprecedented access to technological excellence via SoftBank’s ecosystem—ranging from cutting-edge AI platforms to tailor-made digital solutions—complemented by TrueBusiness’s seamless end-to-end service integration and after-sales support. This holistic approach not only ensures agility and accelerated ROI but also fortifies businesses against future disruptions, ensuring a sustainable and competitive presence in the global arena.
