Singha Corporation reinforces its position as a leading Thai global brand in Formula 1, announcing a landmark three-season partnership (2026–2028) with TGR Haas F1 Team. The collaboration marks Singha’s 17th consecutive year in Formula 1 and underscores its long-term commitment to world-class motorsport.
The official launch took place at the Boon Rawd Brewery headquarters in Bangkok, attended by Team Principal Ayao Komatsu and Formula 1 drivers Oliver Bearman and Esteban Ocon, who traveled to Thailand to participate in the announcement.
Mr. Voravud Bhirombhakdi, First Senior Executive Vice President and Board of Director Boon Rawd Brewery Co., Ltd. and CO-CEO of Boon Rawd Trading Co., Ltd., stated: “This is a significant year for Singha in global motorsport. For the first time, we are present across all three FIA single-seater categories — Formula 1, Formula 2 and Formula 3 — in the same season. Our partnership with TGR Haas F1 Team as Official Beer Partner represents our 17th year in Formula 1. At the same time, we are proud to support two Thai drivers competing in F2 and F3 as part of our long-term commitment to developing Thai talent on the world stage.
TGR Haas F1 Team is a team that continues to demonstrate strong progress and ambition. Equally important is the natural chemistry between our organizations, creating an open and dynamic working relationship. The presence of the Team Principal and both F1 drivers together in Thailand highlights the importance of this partnership. Following the launch, the drivers will film a global commercial in Thailand to further promote the collaboration internationally.”
Under the agreement, the Singha logo will appear prominently on the team’s 2026 challenger, the VF-26, as well as on race suits and official team apparel throughout the 2026 Formula 1 season.
The partnership builds on Singha’s 17-year legacy in Formula 1, reinforcing its continued presence at the pinnacle of global motorsport.
Beyond Formula 1, Singha continues to strengthen its leadership in global sports marketing through partnerships across major international platforms, including MotoGP, The Open Championship, ONE Championship, and broadcasts of the English Premier League.
At the same time, Singha remains committed to nurturing the next generation of Thai drivers competing in Formula 2 and Formula 3, supporting their progression toward the highest levels of international motorsport.