PTG Energy Public Company Limited (SET: PTG), under the leadership of CEO and President Pitak Ratchakitprakarn, has unveiled its 2026 business plan centered on the concept: “Powering Thai Lives: Everywhere • Everyday • Everyone.”
The plan aims to increase Max World Touchpoints—the company’s integrated network linking energy and non-oil businesses—to over 7,000 locations nationwide. This extensive ecosystem includes more than 2,300 petrol stations, plans to expand the Punthai Coffee chain to over 3,000 branches, upwards of 200 additional food and beverage outlets, over 800 LPG businesses, and more than 950 non-oil and other service points.
PTG is also enhancing its digital service offering via the MaxMe application, which acts as a platform hub consolidating all PTG group services. The MaxMe platform currently connects with over 650 partners covering more than 2.6 million service points, providing customers with seamless access to energy, F&B, and lifestyle services.
Addressing recent concerns about oil supply—largely triggered by geopolitical tensions in the Middle East, uncertainty around the Strait of Hormuz, and anticipated diesel price hikes—management clarified that the temporary shortages at certain stations were due to consumer panic rather than actual supply issues. PTG emphasized that it does not engage in illegal hoarding practices, underscoring the importance of maintaining customer trust.
Rangsun Puangprang, Assistant Managing Director of PTG, outlined financial targets, forecasting 2026 total revenue of approximately THB 250 billion, up from THB 220 billion last year. The non-oil segment is set for standout growth of 40-50%, led by Punthai Coffee, which is expected to generate over THB 10 billion in sales. Meanwhile, the oil business targets a 3-5% increase in fuel sales volume. The company aims to raise the gross profit ratio from non-oil business to 45% this year (up from 40% in 2025), with a target of 50% by 2027—two years ahead of the original plan.
PTG’s growth framework is structured around “Everywhere” (expanding infrastructure to 7,000 touchpoints), “Everyday” (deepening daily customer engagement across its 13 group brands and 25 million members), and “Everyone” (driving inclusive growth and value for Thai society).
The company has set its 2026 investment budget at THB 4 – 4.5 billion, down from the prior year’s THB 6 – 6.5 million. The focus remains expansion of the non-oil business, particularly with a target of 800 new Punthai Coffee outlets. PTG has allotted about THB 1 billion each for new businesses and for its oil business and service stations.
Additionally, in response to the government’s new commercial oil reserve policy—raising the requirement from 1% to 1.5% by March 31, 2026, and 3% by April 2026—PTG will increase its reserves by about 20 million liters, bringing the total to approximately 30 million liters. An investment of THB 200–300 million has been set aside for this adjustment.
